| CODE | CRC5614 | ||||||||||||||||
| TITLE | Project in Digital Marketing Communication | ||||||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||||||
| MQF LEVEL | 7 | ||||||||||||||||
| ECTS CREDITS | 10 | ||||||||||||||||
| DEPARTMENT | Corporate Communication | ||||||||||||||||
| DESCRIPTION | This study unit focuses on an independent, tutor-led project in digital marketing communication, allowing students to apply theoretical knowledge to a structured project. - Students will work on a digital marketing communication project, applying theoretical concepts to a real-world scenario. - The project should demonstrate analytical depth, strategic thinking, and creative problem-solving in digital marketing. - Students are expected to document their project development, outlining key learnings, challenges, and outcomes. - A 2,500-word analytical report will serve as the primary assessment, detailing the research, implementation, and findings of the project. - The project will be conducted under academic supervision, ensuring alignment with best practices in digital marketing communication. Study-Unit Aims: - Enable students to undertake an independent digital marketing communication project. - Develop critical thinking, problem-solving, and strategic planning skills. - Foster the ability to translate theoretical knowledge into practical applications. - Prepare students for complex problem-solving in professional digital marketing roles. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: Analyse the principles and frameworks underpinning digital marketing communication projects. - Evaluate the effectiveness of digital marketing strategies and techniques. - Demonstrate an understanding of consumer engagement, brand positioning, and digital campaign performance. - Formulate evidence-based conclusions on project outcomes. - Compare and assess different digital marketing methodologies and tools. 2. Skills: By the end of the study-unit the student will be able to: - Apply digital marketing theories to real-world projects. - Develop and execute a structured project, demonstrating problem-solving and strategic decision-making. - Conduct research, data analysis, and performance evaluation. - Synthesize insights to improve digital marketing practices. - Present findings in a well-structured, evidence-based analytical report. |
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| STUDY-UNIT TYPE | Project | ||||||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Alan Caruana |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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