| CODE | CRC5615 | ||||||||||||
| TITLE | Placement in Digital Marketing Communication | ||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||
| MQF LEVEL | 7 | ||||||||||||
| ECTS CREDITS | 10 | ||||||||||||
| DEPARTMENT | Corporate Communication | ||||||||||||
| DESCRIPTION | This study-unit provides students with the opportunity to gain first-hand experience in digital marketing communication through a supervised placement. 鈥� Students must secure a placement within a company or organisation specialising in digital marketing communication. 鈥� The placement must be approved by the Board of Studies before commencement. 鈥� Students will maintain a detailed record of their experiences, learning outcomes, and contributions to the organisation. 鈥� A 2,500-word analytical report will be submitted, reflecting on their experiences and the knowledge gained. 鈥� The placement provider will evaluate the student鈥檚 performance. Study-Unit Aims: - Facilitate hands-on experience in a digital marketing setting; - Enable students to apply theoretical knowledge in a professional context; - Develop industry-relevant skills, including campaign management, content strategy, and digital analytics; - Improve students鈥� professional confidence and workplace readiness. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Describe key principles of digital marketing communication in a workplace context; - Analyse the structure and workflow of digital marketing within an organisation; - Evaluate different digital marketing techniques and strategies applied in professional settings; - Compare industry best practices with theoretical frameworks studied in the course. 2. Skills: By the end of the study-unit the student will be able to: - Apply digital marketing theories in real-world business scenarios; - Conduct market analysis and contribute to digital campaign planning; - Demonstrate effective communication and teamwork in a professional environment; - Evaluate marketing performance metrics and provide insights for campaign optimisation; - Reflect critically on their professional development and learning experience. Main Text/s and any supplementary readings: Main Texts: - Maylor, H., & Turner, N (2022). Project Management. Pearson. Supplementary Readings: - Gordratt, E. M. (2002). Critical Chain. North River Press. |
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| STUDY-UNIT TYPE | Lecture and Placement | ||||||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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