| CODE | CRC5700 | ||||||||
| TITLE | Dissertation | ||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||
| MQF LEVEL | 7 | ||||||||
| ECTS CREDITS | 30 | ||||||||
| DEPARTMENT | Corporate Communication | ||||||||
| DESCRIPTION | Students will need to conduct empirical research to fulfill the requirements of this study-unit. This study-unit provides the opportunity to develop and apply the concepts, techniques and skills acquired during the taught programme in addressing a problem or issue related to Digital Marketing Communications. Study-Unit Aims: - To enable students to acquire the ability to initiate and undertake meaningful research - To allow students to deepen their knowledge by undertaking a piece of research on a topic of interest in the general area of their postgraduate degree - To increase students鈥� confidence in applying the research process to a focused research topic making relevant choices in the process - To develop a critical understanding of the role of theory to practice and of analyses to conclusions and implications Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Demonstrate personal skills especially those of organisation, research, analysis and synthesis of information resulting from digital marketing and communications planning; - Evaluate the effectiveness of alternative potential solutions; - Compare and maximise the effectiveness of message exposure to the appropriate audiences with given contextual and financial constraints. 2. Skills: By the end of the study-unit the student will be able to: - Demonstrate ability at undertaking an original investigation into a problem in the area of digital marketing and communications; - Integrate various components of the degree programme; - Develop the skills of planning and executing a digital marketing and communications planning. |
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| STUDY-UNIT TYPE | Dissertation | ||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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