| CODE | HPN2016 | ||||||||||||
| TITLE | Textile Retail Management | ||||||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 5 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | Health, Physical Education and Consumer Studies | ||||||||||||
| DESCRIPTION | This study-unit shall introduce students to retail management in relation to textiles and fashion. It will offer an introduction to the world of retailing, including a focus on the Retail Marketing Mix and retail outlet positioning, retailing strategies, information systems and supply chain management, managing merchandise assortments and retail pricing and Retail Communication Mix. It shall also explore various store layouts and analyse design and visual merchandising. These themes shall serve as a backdrop for analysing retail management in relation to the textiles and fashion industry. Study-Unit Aims: The study-unit aims at offering an introduction to the world of retailing, retailing strategy, merchandise management, and store management in relation to textiles and fashion. It also aims at developing an appreciation and critical understanding of fashion textiles marketing and retailing through examination of the marketing/retail mix, segmentation, targeting and positioning and consumer behaviour. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Outline the main elements and factors to be considered when planning the launch of a new retail outlet; - Describe current and emerging technologies to support the retail business functions; - Identify strategies used to influence the customer experience through the right retail channel(s); creating an effective sales environment; the atmosphere, space and layout of the retail outlet, controlling customer flow, positioning and pricing of goods, either physically or electronically; - Describe in general terms the stages of the sales process in a range of different retail channels; - Explain examples of effective management, marketing, and human resource skills in the retail environment; - Describe the fashion textiles and retail market in terms of its structure and environment; - Evaluate the role of the consumer in fashion marketing and retailing. 2. Skills: By the end of the study-unit the student will be able to: - In a presentation, demonstrate appropriate decision-making in planning out and launching a new fashion or textile retail outlet on the basis of the retail marketing mix to include store location decisions, merchandise assortment and planning; design, displays and layout. Main Text/s and any supplementary readings: - Jackson, T. and Shaw, D. (2009). Mastering Fashion Marketing, Basinstoke: Palgrave Macmillan. - Levy, M. and Weitz, B.A. (2013 ). Retailing Management (9th Ed). London: McGraw Hill Education. - Varley, R. and Rafiq, M. (2004). Principles of Retail Management. Basingstoke: Palgrave Macmillan. |
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| STUDY-UNIT TYPE | Fieldwork, Grp Learning, Indep Study and Lectures | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Nicole Vella Lorraine Portelli |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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