| CODE | HPN3014 | ||||||||||||
| TITLE | Fundamentals of the Fashion Industry | ||||||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 6 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | Health, Physical Education and Consumer Studies | ||||||||||||
| DESCRIPTION | This study-unit introduces the Fashion Industry as an economic sector, as well as crucial components of this specialised industry including terminology, concepts, and production and marketing strategies and practices. Further understanding and skills will be developed through discussions, practical exercises and a group project covering topics such as stages and process in the fashion industry from design to consumer, the fashion calendar and events, key fashion sectors and different fashion businesses and types of retail. The various roles, responsibilities and professional practices of different personnel, the fashion life cycle and principles of interpreting trends, fashion forecasting for specific markets, understanding fashion range and collection planning, and fashion promotion strategies, advertising and sales will also be tackled. Study-Unit Aims: This study-unit aims to introduce students to the vast scale and diversity of the fashion industry. It will provide insight into common terminology, concepts and key practices that are essential for most fashion professionals from design, to production, to marketing, to sales. It will provide a platform through which students can explore individual skills and interests to appreciate the multiple career paths within the Fashion Industry. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Conduct research to describe the fashion industry and its terminology, roles and responsibilities in different sectors, as well as identify potential employment opportunities; - Analyse different social, economic and cultural influences to interpret product life cycles in the fashion industry, distinguish trends and make predictions for a fashion forecast presentation. 2. Skills: By the end of the study-unit the student will be able to: - Examine market research and apply the principles and strategies used by different industry sectors to a presentation that targets a specific fashion market; - Select a professional role with responsibilities, and work as part of a team to plan and create a project that integrates the principle design, production and/or marketing strategies valid for the fashion industry. Main Text/s and any supplementary readings: Main Texts: - Easy, M. (2008). Fashion Marketing. London: Wiley Blackwell. - Solomon, M. and Rabolt, N. (2008). Consumer Behaviour in Fashion. London: Prentice Hall. Supplementary Readings: - Barnard, M. (2002). Fashion as Communication. London: Routledge. - Blanchard, T. (2004). Fashion & Graphics. London: Laurence King. - Curtis, E. (2006). Fashion Retail. London: John Wiley & Sons. - Diamond, J and Pintel, G. (2007). Retail Buying. London: Prentice Hall. - Dingemans, J. (1999). Mastering Fashion Styling. London: Palgrave Macmillan. - Jackson, T and Show, D. (2006). The Fashion Handbook (Media Practice). London: Routledge. - Jones, R. (2006). The Apparel Industry. London: Wiley Blackwell. - Gowerek, H. (2007). Fashion Buying. London:Blackwell. - Hammond, R. (2007). Smart Retail. London: Prentice Hall. - Morgan, T. (2008). Visual Merchandising: Window and In-store Displays for Retail. London: Laurence King. - Mower, S. (2007). Stylist: The Interpreters of Fashion. London: Rizzoli International Publications. - Okonkwo, U. (2007). Luxury Fashion Branding: Trends, Tactics, Techniques. London: Palgrave Macmillan. - Rath, P. Bay, S. Petrizzi, R and Gill,P. (2008). The Why of the Buy: Consumer Behaviour and Fashion Marketing. London: Fairchild Books. - Stephens Frings, G. (2007). Fashion from Concept to Consumer. London: Prentice Hall. - Tungate, M. (2008). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page. Websites: - Professional marketing website linked to Marketing magazine www.brandrepublic.com - Drapers online www.drapersonline.com - Just-style news and information www.just-style.com |
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| STUDY-UNIT TYPE | Blended Learning | ||||||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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