| CODE | MRT5307 | ||||||||||||
| TITLE | Management and Marketing Ethics | ||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||
| MQF LEVEL | 7 | ||||||||||||
| ECTS CREDITS | 10 | ||||||||||||
| DEPARTMENT | Moral Theology | ||||||||||||
| DESCRIPTION | This study-unit will focus on ethical decision-making with regard to a number of issues and challenges which arise in management and marketing. It will first focus on management, and how good leadership can lead to an ethical culture in the workplace, and then, focus on how marketing can be directed to create a sustainable economy, while discussing various ethical issues in this practice. Study-Unit Aims: This study-unit aims to enable students to appreciate ethical issues related to decision-making in the areas of management and marketing. It aims to explore the importance of an ethical culture within the workplace, and discuss how this can be brought about, while examining unethical practices which may arise as well as how to deal with these. This part of the study-unit aims therefore to discuss issues like integrity; unethical leadership; toxic workplace culture; unrealistic and conflicting goals; the questionable use of company technology; and working from home. In view of the social and environmental responsibility of business, the second part of the study-unit aims to describe the circular economy and present examples of good practices, while discussing ethical concepts related to marketing such as consumer rights and consumerism; the ethics in marketing research; in product development and placement on the market, and ethical issues related to pricing; advertising; distribution and sales. It also aims to discuss ethical issues in e-commerce and marketing in the digital world. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - identify different ethical issues that could arise in management and marketing; - explain the moral and legal responsibilities of people working in these areas; - discuss the ethical challenges involved with respect to the effect of the electronic media on business; - propose styles of management in different business circumstances that could lead to a higher level of respect for employees while maintaining a good level of business efficiency; - identify the ethical challenges with respect to stainability, environmental and ecological matters; - identify ethical guidelines with respect to product safety, product quality, product pricing, and labelling and packaging. 2. Skills: By the end of the study-unit the student will be able to: - apply the notions of personal and corporate responsibility in a business context, with respect to business鈥檚 obligations and policies regarding various issues in management and marketing; - articulate and defend reasonable arguments related to ethical issues in the fields of management and marketing. Main Text/s and any supplementary readings: Main Texts: - Hosmer La Rue, The Ethics of Management, McGraw-Hill 2007. - Murphy, P.E., & G.R. Laczniak, G.R. Marketing Ethics: Cases and Readings, Prentice Hall 2006. - Schlegelmilch, B. (Edt.) Marketing Ethics: An international Perspective, Cengage Learning Business Press 1997. Supplementary Readings: - Arnold C., Ethical Marketing and the New Consumer: Marketing in the New Ethical Economy, John Wiley 2009. - Beekum, R.I. Islamic Business Ethics, The International Institute of Islamic Thought. Human Development Series No 2 (1997). - Crane, Andrew et al. (ed.), Handbook of Corporate Social Responsibility, Oxford, 2008. - EU Green Paper on Corporate Social Responsibility, 2000. - Herman, Stewart W., Durable Goods A Covenantal Ethic for Management and Employees, Notre Dame, 1997. - S. Waddock, Leading Corporate Citizens: Vision, Values, Value Added, Boston, 2002. - Saeed, M., Ahmed, Z. U. & Mukhtar S, 鈥淚nternational Marketing Ethics from an Islamic Perspective: A Value Maximization Approach鈥�, Journal of Business Ethics 32, no 2 (2001): 127-142. - Yucel, R., Elibol H, & Dagdelen, O. 鈥滸lobalization and International Marketing Ethics Problems,鈥� International Research Journal of Finance and Economics Issue 26 (2009): 1450-2887. Carrigan, M. Marinova, S. & Szmigin, I. Ethics and International Marketing: Research Background and Challenges, Emerald Group Publishing, 2005. |
||||||||||||
| STUDY-UNIT TYPE | Lecture and Independent Study | ||||||||||||
| METHOD OF ASSESSMENT |
|
||||||||||||
| LECTURER/S | Carlo Calleja David Cortis Franco Curmi Rebecca Dalli Gonzi Anthony Farrugia Charlene Gauci Cohen Paul Gauci Vincent Marmara Emanuel Said Philip J. Schembri |
||||||||||||
|
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
|||||||||||||