| CODE | PHE2119 | ||||||
| TITLE | Sport Economics, Accounting and Sponsorships | ||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||
| MQF LEVEL | 5 | ||||||
| ECTS CREDITS | 4 | ||||||
| DEPARTMENT | Institute for Physical Education and Sport | ||||||
| DESCRIPTION | This unit provides students with a clear understanding of the agencies involved in the organization and regulation of amateur as well as professional sport. The operations, events, policies, and goals of these organizations are introduced and discussed. Particular emphasis is placed on examining the organization design and structure, programs and funding avenues and opportunities for sport organizations. Students are also introduced to the international, national, and provincial sport organizations in the delivery of sport at the major Games level and at the national, provincial and municipal levels. Students review national strategies used to secure such major games as the Olympic Winter and Summer Games, the Pan American Games, Commonwealth Games and various world and international championships. There are specific economic issues, locally, nationally, and globally that affect the way in which sport operates. A considerable body of literature exists on this topic including, beyond the need for a basic grounding in micro-economic theory: the rationale for government investment in sport; broadcast and sponsor rights; the labour market and player salaries; movement of athletes; major sport events; sport facilities; sport gaming; and league structures. Study-unit Aims: This unit will focus on a range of issues intersecting between sport and economics. which will not only enhance the development of knowledge but also challenge the way one thinks about sport and it鈥檚 role in contemporary society. The economics and essential elements of business plans for sport organizations, with a focus on studying the economic impact of hosting sporting events will also be examined. The unit aims to investigate the societal factors that impact the operation of contemporary sport, with emphasis placed on industrial, public and labour-related economic factors. The principles of economics, basic accounting procedures, budgeting plans and sponsoring policies are an important element of the unit. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - analyze the impact of sports activities on society in areas of economics, health, branding, social capital and values. - analyze the stakeholders in the sports industry. - list the peculiarities of sports as a product and as an industry. - explain the current sport economical challenges that face the global stakeholders. - calculate the impact of events on the society, mega sports events, application, sponsoring, budgeting, cost benefit analysis and other financial management techniques. - report finance and accounting procedures applied to managerial control of sport organizations. - analyze the study of sponsoring and marketing theory applied to sports organizations: sponsorships, sport consumer behavior, endorsement, marketing communications and price setting. 2. Skills: By the end of the study-unit the student will be able to: - list the economic factors that drive the demand for, and provision of sport facilities, events and programs. - analyze the economic rationale for government investment in sport and the intersections between the public, commercial and third sectors. - demonstrate the relationships between events, teams/franchises and facilities and their economic impacts and sustainability. - demonstrate the significance and complexity of assessing the economic impacts and sustainability of sport in the dynamic context of competing stakeholder priorities. Main Text/s and any supplementary readings: Main Texts: - Butenko, S., Gil-Lafuente, J. & Pardalos, P.M. (Eds). (2004). Economics, management and optimization in sports. Berlin: Springer. - Cooke, A. (1994). The economics of leisure and sport. London: Routledge. - Downward, P. and Dawson, A. (2000). The economics of professional team sports. New York: Routledge. Supplementary Readings: - Downward, P., Dawson, A. and Dejonghe, T. (2009). Sports economics: Theory, evidence and policy. Oxford: Elsevier. - Fizel, J. (2006). Handbook of sports economics research. Armonk, N.Y.: M.E. Sharpe. - Fort, R.D. (2003) Sports Economics. Prentice Hall. - Fort, R. D. and Fizel, J. (Eds). (2004). International sports economics comparisons. Westport; Connecticut: Praeger - Gratton, C. and Henry, I. (Eds) (2001). Sport in the city. London: Routledge. - Gratton, C. and Taylor, P. (2000). Economics of sport and recreation (2nd Ed). London: E & FN Spon. - Horne, J. (2006). Sport in consumer culture. Basingstoke: Palgrave Macmillan. - Houlihan, B. (1997). Sport, policy and politics: A comparative analysis. London: Routledge. - Jeanrenaud, C. and K茅senne, S. (Eds) (2006). The economics of sport and the media. Cheltenham, UK ; Northampton, MA: Edward Elgar. - Leeds, M. and von Allmen, P. (2005).The economics of sports (2nd Ed). Boston: Pearson/Addison Wesley. - Li, M., Hofacre, S. and Mahony, D. (2001). Economics of sport. Morgantown, WV: Fitness 福利在线免费 Technology. - Preuss, H. (2004). The economics of staging the Olympics: A comparison of the Games, 1972-2008. Cheltenham, UK; Northampton, MA: E. Elgar. - Rosner, S. and Shropshire, K. L. (Eds). (2004). The business of sports. Sudbury;MA: Jones and Bartlett Publishers. - Sandy, R., Sloane, P. and Rosentraub, M. (2004). The economics of sport: An international perspective. New York: Palgrave Macmillan. - Slack, T. (Ed). (2004). The commercialisation of sport. London: Routledge. - Zimbalist, A. (2001). (Ed). The economics of sport. Cheltenham, England; Northampton, Mass: Edward Elgar. |
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| STUDY-UNIT TYPE | Lecture | ||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Peter Perotti Tino Riolo Andrew Triganza Scott (Co-ord.) |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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