| CODE | RSE5023 | |||||||||
| TITLE | Project Management and Entrepreneurship | |||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | |||||||||
| MQF LEVEL | 7 | |||||||||
| ECTS CREDITS | 5 | |||||||||
| DEPARTMENT | Centre for Resilience and Socio-Emotional Health | |||||||||
| DESCRIPTION | This study-unit has the following contents: 1. Introduction - Globalization, ecosystem; - Business models, value proposition; - Program and project management; - Entrepreneurship, innovation; - Think Tank 1–project. 2. Ecosystems - Megatrends; digital transformation; - Knowledge management; - Business continuity management; - Open innovation and innovation networks; - Think Tank 2–Insights. 3. Design and deliver of value - Entrepreneurship and innovation strategies; - Guide to the Project Management Body of Knowledge; - Risk management ans scenario management; - User experience; - ¸£ÀûÔÚÏßÃâ·Ñ of excellence; - Partnerships and solutions financing; - Think Tank 3-Ideation. 4. Tools and experimentation - Design thinking, prototyping; - Functionl leadership; - Coworking and facilitation; - Storytelling, communication and negociation; - Pitch; - Think Tank 4–iterate; fast prototyping. 5. Project management hands-on - Bootstrapping; - Short iteration cycles; - Project evaluation, management and performance control, activity based costing; - Think Tank 5–Product or service delivery. Study-Unit Aims: This study-unit aims to develop knowledge in the area of project management, entrepreneurship and innovation. It integrates content from the different aspects of the entrepreneurial process and innovation, considering project management as one of the disciplines for facilitating the delivery of products and services, within the ecosystems in which the development of solutions, products and services takes place. It also aims to provide students with a set of skills and tools that allow them to learn by doing, in an open and collaborative innovation network. Finally, students will be guided throughout the course, to work on a project from the generation of the idea, to the pitch and delivery of the solution. They will practice and develop the following skills: systemic thinking skills, decision making supported by experimentation and user experience, collaborative work, communication, presentation and solutions and generation of iterative innovation cycles. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Master the key concepts of program management, project management, entrepreneurship, innovation and product and service design, as well as the functional leadership of high-performance teams; - Recognise the different models of program, project and product management, as well as the references that support them, namely the classic and agile approaches, the product and service life cycle management supported by agile techniques, lean start- up and design thinking; - Develop knowledge about business management techniques and tools, business models and product and service design, program and project management, with practical application to a project during the course; - Reflect on the cultural, social and economic impact of entrepreneurial cultures and on the mechanisms of digital, urban, mobility and internet of things transformation, in progress, with an impact on entrepreneurial movements. 2. Skills: By the end of the study-unit the student will be able to: - Design and evaluate a project; - Design an an effective project management strategy; - Design and evaluate a project; - Design a gap and risk analysis tool. Main Text/s and any supplementary readings: Main Texts: - Christensen, C. (2016). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. (Management of Innovation and Change) - Drucker, P. (2011). Innovation and Entrepreneurship. HarperCollins. - Goleman, D. (2015). Focus: The Hidden Driver of Excellence. HarperCollins. - Porter, M. (1996). What is strategy, Harvard Business Review, November-December, 59. - Project Management Institute (2017), PMBOK – A Guide to the Project Management Body of Knowledge, 6th Ed., Newton Square, Pensilvania: PMI. Supplementary Readings: - Kelley, T. & Littman, J. (2005). The ten faces of innovation. New York: Doubleday. - Osterwalder, A & Pigneur, Y. (2010). Business model generation. New Jersey: John Wiley & Sons. - Sinfield, J. V.; Calder, E.; McConnell, B. & Colson, S. (2011). How to identify new business models, MIT Sloan Management Review, December 21, Digital Edition - Smith, R.; King, D.; Sidhu, R. & Skelsey, D. (2014). The Effective Change Manager’s Handbook. London: Kogon Page, Ltd. - Wheelen, T.L. & Hunger, J.D. (2012). Strategic Management and Business Policy - Toward Global Sustainability, 13th Ed., Boston: Prentice Hall. |
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| STUDY-UNIT TYPE | Lecture and Practical | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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