| CODE | TTC1105 | ||||||||||||
| TITLE | Events and Tourism | ||||||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 5 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | Tourism Management | ||||||||||||
| DESCRIPTION | Students are introduced to the diverse and exciting world of events. The unit gives a generic overview of events. The study-unit addresses the wide-ranging operational and management issues of such a diverse sector, allowing the student to understand how events are developed, why they are hosted and how they are managed. The relevance of events to leisure and tourism is a central theme to this study-unit. There are different types of events depending on their form, function and experiential aspects. The study-unit explores typology of events. The unit also considers the impacts of events including social, cultural, environmental and tourism/ economic. In many cities across Europe, hundreds of events are staged annually. Some are intended to a local audience, others have an international orientation. Events help cities become more dynamic and liveable places. The study-unit considers how cities develop and manage eventfulness to achieve a wide range of cultural, social and economic objectives. Many diverse events from across the world are presented and debated. Study-unit Aims: The study-unit addresses the wide-ranging operational and management issues of such a diverse sector, allowing the student to understand how events are developed, why they are hosted and how they are managed. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student is able to: - Describe the different types of events and the implications of each; - Evaluate the impacts of events on society and on tourism activity; - Explain the respective roles of the public and private sector in events; - Be aware of the extent to which towns and cities use events to further economic and social objectives. 2. Skills: By the end of the study-unit the student is able to: - Discuss the policy dimensions and the wider context of events; - Define and explain the planned event experience in its cognitive and affective dimensions; - Identify the impacts of events on stakeholders and host communities. Main Text/s and any supplementary readings: Main Text - Dowson, R., & Bassett, D. (2018) Event Planning and Management: Principles, planning and practice (Second Edition). Kogan Page Publishers. Supplementary Readings: - Getz, D. (2007) Event Studies: Theory, research and policy for planned events. Elsevier. - Richards, G. and R. Palmer (2010) Eventful cities: cultural management and urban revitalisation. Elsevier. |
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| STUDY-UNIT TYPE | Lecture | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | John Ebejer |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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