| CODE | TTC5100 | ||||||||||||
| TITLE | International Event and Festival Management | ||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||
| MQF LEVEL | 7 | ||||||||||||
| ECTS CREDITS | 5 | ||||||||||||
| DEPARTMENT | Tourism Management | ||||||||||||
| DESCRIPTION | The rationale for this study-unit is underpinned by the fact that many organisations and destinations are attracting consumers through the creation and marketing of events. This has created a need for skills and competencies required to professionally produce and execute events on various scales ranging from small scale local events to national as well as international large scale events. As we study the phenomenon of events, this unit critically engages the student to appraise and evaluate the development, classification, roles and management of festivals and events and their implications for tourism businesses, localities and cultures. Given that an international profile will be given to the unit, students will be asked to debate and reflect upon the impacts and legacies of global festivals and events. The study-unit aims to integrate theoretical evaluations to managerial implications by covering the various issues involved in the planning, development and management of events within communities or as a business function. Study-unit Aims: The study-unit aims to provide a broad range of management skills and competencies required to professionally produce and execute events on various scales. This unit will provide the opportunity for students to use the appropriate management tools so as to be able to appraise and evaluate the development, classification, roles and management of festivals and events. It will also evaluate the implications of hosting such events on tourism businesses, localities and cultures. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Comprehend the role and classifications of events and festivals, particularly within an international context. - Recognise trends, impacts and actions that need to be considered for sustainable events with the community in mind. - Determine the appropriate application of management strategies for the successful planning, implementation and control of events and festivals. - Critically appraise the future demand for and development of international festivals and events. 2. Skills: By the end of the study-unit the student will be able to: - Discuss written and non-written sources for the study of event and festival management from an international and local sphere. - Communicate and present an event or festival proposal that has the community in mind, from conceptualization to implementation. - Apply business skills and knowledge required by events managers particularly in relation to administration, design, marketing, operational and risk assessment. - Review and analyse festival and events for long term growth in the sector. Main Text/s and any supplementary readings: Main Texts: Evans, N., 2015, 2nd. edit., Strategic management for tourism, hospitality and events,Routledge, ISBN 9780415837279. Van Der Wagen, L., 2010, Event Management: for Tourism, Cultural Business & Sporting Events, Pearson Education Australia. Shone, A., Parry, B., 2014, Successful Event Management, a Practical Handbook, 4th Edit., Cengage Learning EMEA. Supplementary texts as indicated by Lecturers. |
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| STUDY-UNIT TYPE | Lecture, Independent Study and Project | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Noel Buttigieg (Co-ord.) |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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