Browsing by Subject Advertising

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Issue DateTitleAuthor(s)
1995-12Advertising : the right to chooseCaruana, Albert
1996Advertising effectively : perceptions on analytic-cognitive, affective and affective-cognitive advertisementsCutajar, Fiona (1996)
2010Advertising on FacebookTsyganova, Yana (2010)
2014´¡±õ·¡³§·¡°ä’s&#³æ20;²ú°ù²¹²Ô»å&#³æ20;±ð±ç³Ü¾±³Ù²â&#³æ20;²¹³Ù&#³æ20;³Ù³ó±ð&#³æ20;±«²Ô¾±±¹±ð°ù²õ¾±³Ù²â&#³æ20;´Ç´Ú&#³æ20;²Ñ²¹±ô³Ù²¹&#³æ20;·É¾±³Ù³ó&#³æ20;²¹&#³æ20;´Ú´Ç³¦³Ü²õ&#³æ20;´Ç´Ú&#³æ20;²ú°ù²¹²Ô»å&#³æ20;²¹·É²¹°ù±ð²Ô±ð²õ²õ&#³æ20;²¹²Ô»å&#³æ20;²¹&#³æ20;²õ³Ü²ú&#³æ20;´Ú´Ç³¦³Ü²õ&#³æ20;´Ç²Ô&#³æ20;²ú°ù²¹²Ô»å&#³æ20;¾±³¾²¹²µ±ðAl-Attar, Maysoon
2020An analysis on the effectiveness of football pitch advertising boardsSultana, Glen (2020)
2004´¡²õ±è±ð³Ù³Ù¾±&#³æ20;±ô¾±²Ô²µ³Ü¾±²õ³Ù¾±³¦¾±&#³æ20;»å±ð±ô±ô²¹&#³æ20;±è³Ü²ú²ú±ô¾±³¦¾±³ÙàVella, Roderick (2004)
1999Communicating with the cohort : exploring generation X Asia's attitudes towards advertisingEwing, Michael T.; Caruana, Albert
2003A comparative study between advertising on the World Wide Web and televisionVaneva, Kristina (2003)
2014Connection between retail internationalization and management strategiesPlazibat, Ivana; ³Õ°ù»å´Ç±ôÂá²¹°ì&#³æ20;¸é²¹²µ³Üž,&#³æ20;±õ±¹´Ç²Ô²¹
2016Consumer psychology : innovative minimalist marketingBileci, Antonio
2013Consumers' attitudes towards emotional and non-emotional marketing appealsAgius, Luana (2013)
2018Creating a digital health awareness campaign : Coronary Artery DiseaseMallia, Andrew
2005Creating a health and safety billboard campaignSpiteri, Oriana (2005)
2006Decoding advertisements, where text meets reader : a qualitative analysis of the process of meaning making in closed and open advertisementsIlieva, Kremena (2006)
2022Designing a modern, functional serif typeface inspired by art deco for advertisingBugeja, Christian (2022)
2021Dictating the Market¸é¾±²ú±ð¾±°ù´Ç,&#³æ20;´¡²Ô³Ùó²Ô¾±²¹; Cassar, Mario
2015Digital marketing : a study on Facebook usage by automotive brandsFarrugia, Meridith
2015The effect of attitude toward advertising and blog scepticism on innovativeness and exploratory purchasing behaviour : a study on winesHall, Daniel; Caruana, Albert; Vella, Joseph M.
2020The effect of celebrity endorsement on brand reputation : a case studySoleimani, Mohammadhossein; Safarpour, Mahdokht; Tahmasebi, Javad; Mirmahdi Komejani, Seyed Mohammad
2005The effect of selected marketing mix elements on brand awareness & associationsScicluna, Lara (2005)