/library/oar/handle/123456789/70366 2025-10-27T15:07:44Z 2025-10-27T15:07:44Z /library/oar/handle/123456789/78488 2021-07-28T10:32:03Z 1996-01-01T00:00:00Z

Title: The reality of curriculum development : the case of developing a marketing curriculum for advanced matriculation level students mainly those attending the University Junior College Abstract: This dissertation develops a Marketing Curriculum for advanced level students with a special emphasis on those attending the University Junior College. A perusal of the theoretical aspect, curriculum development reveal the extent to which theory can be translated and developed into practice. In order to be in a better position to restructure and develop the said curriculum the author proposes to follow a six step procedure which involves the following: A Situation Analysis; The Time Dimension; The Selection of Objectives; The Selection and Organisation of Content; The Selection and Organisation of Methods; An Evaluation. Since curriculum development is a never ending ongoing process the author does not expect his suggestions to be the final word on the subject. It is hoped that the recommendations will lead to an improvement in the quality of the marketing course being offered at the Junior College of the University of Malta, together with improvements in the course delivery and its results. Description: M.A.MARKETING

1996-01-01T00:00:00Z /library/oar/handle/123456789/78471 2021-07-28T10:28:54Z 1997-01-01T00:00:00Z

Title: Measuring business performance from a marketing perspective Abstract: The purpose of the thesis is to explore new ground and consolidate the role of Marketing in the field of Business Performance. The research tackles the issue of how to develop an effective Market Oriented Performance Measurement System, and how to implement it logically and systematically into business organisations. The academic development of Marketing's role in Business Performance Measurement is reviewed over recent years. Several publications have tackled the subject of performance but none have focused solely on the Marketing Function. The limitations of current financial reports are analysed in the literature review. Intellectual business articles are publicising the need to make the Customer the point of convergence of performance reports. Popular improvement programs, indu<ling Re-engineering and Activity Based Management, are analysed. Even though they bring about a wave of change during their implementation, they still fail to achieve and maintain long term success. Three Market Oriented Performance Measurement System pilots were tested in different companies based in Malta. The results and effects on corporate performance were monitored over a six month period. The observations made in the test cases provided the basis for creating a refined measurement method. The latter introduces a new dimensioh to the domain of Marketing ¸£ÀûÔÚÏßÃâ·Ñ Systems, by reporting on the market value of the work done within a company, and by providing guidelines for the elimination of non-value-adding work which is of no relevance to the customer and the market place. Description: M.A.MARKETING

1997-01-01T00:00:00Z /library/oar/handle/123456789/78470 2021-07-28T10:26:34Z 1997-01-01T00:00:00Z

Title: A diploma in marketing : curriculum perspectives Abstract: This dissertation is a curriculum development study. It is intended to examine and analyse the principles and theories that exist, and subsequently assist the education planner in formulating a Diploma in Marketing. The suggested curriculum is meant to provide students with a sound knowledge of the subjects involved, and instigate continuing education. The educational programme is designed to form part of a specialised Vocational College such as is being proposed by the government. Description: M.A.MARKETING

1997-01-01T00:00:00Z /library/oar/handle/123456789/76921 2021-06-09T10:03:26Z 1997-01-01T00:00:00Z

Title: The family life cycle in Malta : a conceptual and empirical evaluation Abstract: In the practice and study of the marketing discipline in the past years there has been a growing interest in studying consumption at the family or household level rather than solely at that of the individual for certain product categories or consumer behaviour situations. This has been due to the recognition that in many situations consumption decisions are taken more within the context of the aggregate level of the family or household rather than at the individual level. This does not necessarily imply that multiple individuals are involved in all consumption decision-making in the household, but rather that the particular conditions prevailing within a household, with the members' diverse needs and circumstances exert considerable influence on the purchase decision-making process. As shall be seen in chapter 2 of this dissertation, however, when a review of the literature on the Family Life Cycle concept will be undertaken, interest in the concept of the Family Life Cycle has existed for many decades, both in marketing as well as in other disciplines. While the concept originated in England at the turn of the century, the development of theory related to the Family Life Cycle in marketing, has been led by North American academics and is practically only four decades old. The North American influence is evident in the literature on the concept which is based on the realities prevailing in that particular culture. This has led to a field of study which is ethnocentric in nature. This dissertation attempts to validate the conceptual nature of the concept within the Maltese context. After reviewing the relevant literature on the subject, the demographic, social, legal and cultural dimensions of Maltese society will be discussed, and a Family Life Cycle framework more applicable to Maltese society will be proposed in Chapter 3. Description: M.A.MARKETING

1997-01-01T00:00:00Z