/library/oar/handle/123456789/89190 2025-12-21T18:04:47Z 2025-12-21T18:04:47Z Jha, Siddharth Sokhatska, Olena /library/oar/handle/123456789/139090 2025-09-18T09:54:59Z 2025-01-01T00:00:00Z

Title: Behavioral economics and consumer behavior : "understanding the mind of the modern consumer" Authors: Jha, Siddharth; Sokhatska, Olena Abstract: This book, "Behavioral Economics and Consumer Behavior: Understanding the Mind of the Modern Consumer," provides a comprehensive exploration of how behavioral economics sheds light on real-world consumer choices. It delves into the interdisciplinary nature of the field, integrating insights from economics, psychology, sociology, neuroscience, information theory, and machine learning to understand human decision-making. The book challenges the traditional economic assumption of the "rational agent," proposing instead that consumers are influenced by cognitive biases, emotions, and social factors, leading to "predictably irrational" behavior. It traces the historical foundations of behavioral economics, acknowledging pioneers like Adam Smith, and detailing the groundbreaking work of Daniel Kahneman and Amos Tversky on Prospect Theory, as well as Richard Thaler's contributions to Nudge Theory. Core concepts such as prospect theory, various cognitive biases (e.g., anchoring, loss aversion, present bias, sunk cost fallacy, mental accounting), and heuristics (e.g., satisficing, availability heuristic) are thoroughly explained. The text also examines traditional models of consumer behavior and analyzes internal psychological, external sociocultural, and situational influences on consumer choices. Furthermore, the book explores the practical applications of behavioral economics in marketing strategy, including behavioral pricing, promotional offers leveraging scarcity and social proof, personalization, gamification, and emotion-based marketing. It extends its scope to public policy and product design, demonstrating how nudges can guide decisions for societal benefit and how behavioral insights optimize user experiences. The book concludes by addressing future directions, including the role of AI and big data, and critically examines the ethical implications of behavioral interventions.

2025-01-01T00:00:00Z Łysienia, Maja /library/oar/handle/123456789/102267 2022-10-04T07:57:46Z 2022-01-01T00:00:00Z

Title: Seeking convergence? A comparative analysis of the jurisprudence of the European Court of Human Rights and the Court of Justice of the European Union on seeking asylum Authors: Łysienia, Maja Abstract: Since 2009 two courts have been shaping human rights of asylum seekers in Europe: the Court of Justice of the EU (CJEU) and the European Court of Human Rights (ECtHR). Side by side, the courts examined who is protected from refoulement, when and how asylum seekers can be detained and what remedies they should have access to. Did they seek convergence in their asylum case-law or paid no attention to each other’s jurisprudence? Did they establish a coherent standard of the asylum seekers’ protection in Europe? Judicial dialogue between the ECtHR and CJEU in the area of asylum is at the heart of this study. The book offers also a comprehensive overview of the asylum case-law of the two courts and identifies the main convergences and divergences in their approach to protection against refoulement, immigration detention and effective remedies.

2022-01-01T00:00:00Z Muscat, Joseph /library/oar/handle/123456789/89194 2022-02-16T09:30:51Z 2014-01-01T00:00:00Z

Title: Functional analysis : an introduction to metric spaces, Hilbert spaces, and Banach algebras Authors: Muscat, Joseph Abstract: Originally, functional analysis was the study of functions. It is now considered to be a unifying subject that generalizes much of linear algebra and real/complex analysis, with emphasis on infinite dimensional spaces. This book introduces this vast topic from these elementary preliminaries and develops both the abstract theory and its applications in three parts: (I) Metric Spaces, (II) Banach and Hilbert Spaces, and (III) Banach Algebras. Especially with the digital revolution at the turn of the millennium, Hilbert spaces and least squares approximation have become necessary and fundamental topics for a mathematical education, not only just for mathematicians, but also for engineers, physicists, and statisticians interested in signal processing, data analysis, regression, quantum mechanics, etc. Banach spaces have gained popularity in applications and are complementing or even supplanting the classical least squares approach to many optimization problems.

2014-01-01T00:00:00Z