OAR@UM Collection:
/library/oar/handle/123456789/129685
2025-11-11T05:48:13ZEvolution of determinants of regional development in selected European Union countries
/library/oar/handle/123456789/129893
Title: Evolution of determinants of regional development in selected European Union countries
Authors: Bednarz-Okrzyńska, Kamila
Abstract: PURPOSE: Regional development can be understood as a complex economic category
describing a multidimensional, heterogeneous, and long-term process aimed at enhancing
the existing state of a given region based on established criteria. The purpose of this article
is to determine whether the significance of the determinants of such development remains
constant over time and across different regions.; DESIGN/METHODOLOGY/APPROACH: Weights for the selected nine variables describing regional
development were determined using the distance minimization method. The study was
conducted on 158 regions across eight European Union countries, using data from 2010 and
2023.; FINDINGS: Beyond the challenge of selecting variables that characterize regional
development, it is also essential to ascertain the significance of individual indicators by
assigning them specific weights. In the literature, there is often a tacit assumption that all
selected diagnostic variables are assigned equal weight. However, such an approach
overlooks the structure of the object, data quality, and so on.; PRACTICAL IMPLICATIONS: Precisely determining weight values that reflect the importance of
various variables in the context of regional development can be valuable in identifying
priority areas to be considered in a range of socio-economic decision making processes.; ORIGINALITY/VALUE: This article presents the potential application of distance-minimization
methods to weigh the significance of factors determining regional development.2024-01-01T00:00:00ZThe role of AI in company's image management
/library/oar/handle/123456789/129892
Title: The role of AI in company's image management
Authors: Luft, Radosław; Kalinowska, Katarzyna; Weinert, Adam
Abstract: PURPOSE: The purpose of this article is to explore the impact of artificial intelligence (AI) on
company image management. The research investigates how AI-driven innovations
contribute to improving a company’s reputation, perception by stakeholders, and overall
competitiveness in the market. It aims to identify the specific AI functions that have the most
significant influence on enhancing corporate image and long-term growth.; DESIGN/METHODOLOGY/APPROACH: The study utilizes a quantitative research design,
employing a stratified sampling method to gather data from companies across various
sectors that are actively using AI in their operations. Data was collected through an
original questionnaire with 20 determinants, rated on a seven-point Likert scale.
Statistical methods, including descriptive statistics, were used to analyze the impact of AI
on sustainable growth and image management. The snowball sampling method ensured
diversity in the analyzed enterprises.; FINDINGS: The results indicate that AI plays a pivotal role in improving a company's image
by enhancing functions such as Monitoring Online Reviews, Detecting Social Trends, and
User Recommendation Analysis. These AI applications are rated highly by respondents in
terms of their contribution to reputation building. However, functions like Price Strategy
Optimization received lower ratings, suggesting areas for further development. Most
variables have a mean score above 4.5, reflecting the positive perception of AI's role in
image management.; PRACTICAL IMPLICATIONS: The findings provide practical insights for companies looking to
leverage AI to improve their public perception and stakeholder relations. Businesses can
prioritize AI functions such as online review monitoring and social trend detection to
strengthen their image. Additionally, the study highlights the need for continuous monitoring
and optimization of AI applications to maximize their impact on reputation and
competitiveness.; ORIGINALITY/VALUE: This research contributes to the growing body of knowledge on the
intersection of AI and corporate image management. It offers empirical evidence on the
specific AI functions that most significantly influence how companies are perceived by
stakeholders, filling a gap in the literature on AI's role in intangible asset management. The study provides valuable insights for both academics and practitioners interested in the
strategic use of AI for reputation enhancement and long-term business growth.2024-01-01T00:00:00ZLeveraging knowledge and competence management for international expansion in railway vehicle maintenance : a case study
/library/oar/handle/123456789/129891
Title: Leveraging knowledge and competence management for international expansion in railway vehicle maintenance : a case study
Authors: Kozuba, Jarosław; Jemielniak, Mirosław; Markiewicz, Joanna; Kamecki, Sebastian; Dyl, Krzysztof; Podlewski, Marcin
Abstract: PURPOSE: The aim of the article is, on the basis of a case study, to present the specificity of
the German and Polish market regulations through the prism of a company that has been
successfully implementing the strategy of expanding the provision of services in the field of
maintenance, servicing and repairs of rolling stock in Germany for several years.; DESIGN/METHODOLOGY/APPROACH: A case study which explores specific phenomena in-depth
within their real-life contexts. By focusing on a single case it provides rich, contextualized
insights that may not be captured through quantitative methods.; FINDINGS: The analysed case indicates that also in such traditional sectors as rail transport
and maintenance of rail vehicles, knowledge and competence management, which is often
related to modern sectors of the economy, may be an important element of building a
business model as an element of a development strategy.; PRACTICAL IMPLICATIONS: The development strategy of the company in question assumes the
configuration of external and internal resources with particular emphasis on the
development of intellectual capital as a knowledge component that determines the
competitiveness not only on the Polish market but also on the European Union (EU) market.; ORIGINALITY/VALUE: The presented case study confirms that the railway vehicle maintenance
sector absorbs innovations not only in the area of technique and technology but also in the
area of business models, which have now become a tool for building business strategies.2024-01-01T00:00:00ZNational AI strategies
/library/oar/handle/123456789/129866
Title: National AI strategies
Authors: Mah, Pascal Muam
Abstract: PURPOSE: This study investigates national AI strategies across sectors with a
primary goal to construct an AI model that aspiring countries can utilize to
formulate their own tailored AI strategies.; DESIGN/METHODOLOGY/APPROACH: We investigated 62 national AI strategies and
policies across 12 sectors. Our investigations center on AI national interest, AI
national priorities, AI national attention, AI national performance, AI national
investments and AI national ranking. We use the python Google Colab
programming library to build our model that tracks the number and amount of
AI investments projects, investments priority for the 62 nations and predict the
best nation with AI strategies.; FINDINGS: The study analysis and evaluation of investment patterns as identified from
the data published by OECD and TortoiseMedia. Our model successfully tracked
and compared AI investments priorities for the 62 nations with a correlation
coefficient metrics score of 0.999, 100, and 0.999 for all the training models. Based
on our model, we then conceded that AI strategies vary across nations with regards
to priority, number, and amount of AI investments projects due to technology, cultural,
economic, social and political differences, laws, population density, and knowledge flows.; PRACTICAL IMPLICATIONS: There exists global skepticism, fear, and discomfort on the
application and use of AI due to limited knowledge of global AI strategic policies.; ORIGINALITY: Artificial intelligence (AI) is the number one technological innovation
that is revolutionizing sectors of a nation’s economy. The scope and the
significance of AI have attracted huge government investments. These huge
investments seem like a nation’s strategy and policy towards AI, but it isn’t.2024-01-01T00:00:00Z