/library/oar/handle/123456789/3208 2025-12-23T08:19:18Z /library/oar/handle/123456789/14909 Title: An investigation into the factors that influence the buying process of online role-playing gamers Authors: Mifsud, Brian Abstract: Massively multiplayer online role-playing games (MMORPGs) are the dominant form of online games. This study attempts to uncover what factors influence gamers when purchasing a MMORPG and renewing its monthly subscription. The results of this study confirm that MMORPGs are still male-dominated and gamers are likely to be single and have higher levels of education. A MMORPG should cost around €40 and a reasonable monthly subscription fee should be around €13. Gameplay videos and word of mouth are primary sources of information. Gamers want MMORPGs that have good stories, gameplay and graphics and will only renew subscriptions if they have a wide variety of things to do. 2016-01-01T00:00:00Z /library/oar/handle/123456789/3072 Title: An overview of marketing opportunities in wine tourism with special reference to Malta Authors: Hoban, Theresa Abstract: Wine tourism has become the latest ‘buzz word’ in niche tourism marketing along with the slow-food movement. It is growing in popularity in traditional wine-making regions, such as Italy and France (old world wine), but also in the new world of wine production, namely Australia, New Zealand, and America where wine tourism is a major industry. This has been assisted by the prominent sales and exposure of their wines globally. As a result, most available research in this field has been conducted in the new world and wine-makers have a good, although not conclusive understanding of their consumers and also the wine tourist. It is an important segment with many governments supporting initiatives undertaken by wineries as they understand the value of such a market and its ‘knock on’ effect on the local economy and other areas of industry such as accommodation, restaurants, and farmers. Since Malta has a tradition of wine-making, critical success factors as identified by Getz et al (2006) were considered in a Maltese context to determine its potential as a wine tourism destination. Although, Malta does exhibit many positive criteria for success in this area, there are also many challenges. There is the need for substantial academic research in this area and further co-operation between various stakeholders, both private and public, in order to create a synergy that could determine a positive economic outcome and opportunity. 2015-01-01T00:00:00Z