/library/oar/handle/123456789/7981 2025-11-04T15:40:54Z /library/oar/handle/123456789/8165 Title: The relationship between user generated content and perceptions of service quality and customer value : a study Abstract: The internet and the creation of user-generated content is completely changing the way people search for information and make decisions about booking hotels. Written reviews of guests’ experiences in hotels allow readers to build and enforce their perceptions of service quality and value. Using the seminal works of Parasuraman (1988) and Zeithaml (1988) as models, the researcher studies what are the Quality and Value perceptions of tourists who stay in 5-star hotels in Malta, and how they use reviews to build these perceptions. This study concludes with recommendations for future work based on the major findings. Description: B.A.(HONS)TOURISM 2015-01-01T00:00:00Z /library/oar/handle/123456789/8161 Title: Malta - Gozo permanent link : perceptions and implications Abstract: The issue of accessibility is ever connected with islands-whether it makes islands unique or pin-point the limitations. Gozo, being an island, on the one hand, enjoys certain benefits and on the other hand, being a periphery of the main land Malta heavily depends on Malta economically and politically. This research investigates to understand to what extent Gozitans want to remain as islanders or want to become part of the wider Maltese community by means of being connected by a permanent link. The research also attempts to understand to what extent a permanent link between Malta and Gozo will jeopardize tourists’ perception of Gozo as a holiday destination. The research has found that the Gozitans have a mixed reaction about their core-periphery relationship with the main land Malta as well as tourists have a mixed perception on the accessibility issue of Gozo. Description: B.A.(HONS)TOURISM 2015-01-01T00:00:00Z /library/oar/handle/123456789/8136 Title: Branding a city capital of culture to increase tourism : an outlook on the V.18 project Abstract: In this paper which is divided into five sections, consisting of the: Introduction, Literature Review, Methodology, Analysis and Results, and, Conclusion and Recommendations. This study is set out to show the branding of Valletta as a European Capital of Culture and to see if the locals are viewing this city any differently since it was awarded the title. Branding has been used to promote destinations but it is also strongly linked to the identity of a place. Branding is now used as a tool to increase tourism and with it also the local economy. The main outcomes of this research showed that although Valletta has a positive image with the locals, the European Capital of Culture title had a very small impact for the time being. It is recommended that a plan is set up to ensure the longevity of the project so as the impact of the event may be felt long after it has finished. Description: B.A.(HONS)TOURISM 2015-01-01T00:00:00Z /library/oar/handle/123456789/8135 Title: A cost-benefit analysis of Air Malta joining a global airline alliance Abstract: This long essay sets out to investigate the phenomenon of Global Airline Alliances and what it entails for an airline such as Air Malta to join. It also sets out to investigate the respective costs and benefits that would come along with such a venture and how this may benefit the airline in terms of profitability and passenger traffic. To accomplish this, a mixed method form of research was carried out by utilizing both quantitative as well as qualitative research methods in order to draw upon their respective strengths and triangulate the findings. A series of interviews with persons involved in the supply side of the airline business were conducted as well as a survey circulated amongst a sample of the passenger population who fly with and are familiar with Air Malta. Inherently, the interviews provided insight regarding the costs and benefits that would be involved in Air Malta conducting such a venture while the surveys provided the passengers’ perceptions, thus giving insight from the demand side. With the results obtained, it was found that although the benefits to Air Malta joining a Global Airline Alliance exceed the costs in terms of number, the costs exceed the benefits in terms of value. The results were also put into context of Air Malta’s current financial position in order to properly deduce a rational verdict. With all that in mind, it was concluded that joining a Global Airline Alliance at this point of time would not be a viable act for Air Malta as the costs incurred would be too significant considering it is in the midst of a rigorous restructuring programme. However, that is not to say that joining a Global Airline Alliance would not be a viable option for Air Malta in the future. Description: B.A.(HONS)TOURISM 2015-01-01T00:00:00Z