OAR@UM Collection: /library/oar/handle/123456789/70377 Sun, 09 Nov 2025 13:07:05 GMT 2025-11-09T13:07:05Z Pretty boys and handsome girls : a study on the use of light in contemporary studio portraiture with regards to gender /library/oar/handle/123456789/118346 Title: Pretty boys and handsome girls : a study on the use of light in contemporary studio portraiture with regards to gender Abstract: This dissertation explores the use of studio lighting in a contemporary set-up. Cinematography of the 1920s was studied and analysed for the purpose of identifying gender-specific lighting, which were used at the time and that can be re-interpreted in a contemporary setting with regards to portraiture. The study aims at producing a select body of images which have a strong grounding with respect to technical lighting techniques, that utilises the aforementioned 1920s gender-specific lighting models, and questions the application of both lighting models on the same gender in order to create an aesthetic quality which can instigate dialogue from an audience and in return question further the underlying topic of gender and sexuality which the images were portraying. Description: B.COMMS.(HONS) Fri, 01 Jan 2010 00:00:00 GMT /library/oar/handle/123456789/118346 2010-01-01T00:00:00Z Radio advertising in Malta : a study of how the industry has grown after the 1991 Broadcasting Act /library/oar/handle/123456789/104110 Title: Radio advertising in Malta : a study of how the industry has grown after the 1991 Broadcasting Act Abstract: This dissertation seeks to assess the industry of radio advertising in Malta. I chose this particular subject since this industry has flourished greatly after the Broadcasting Act was approved in 1991. It led to the establishing of seven new radio stations which added to the already existing two National radio stations. Naturally this gigantic leap in radio advertising in Malta bred fierce competition within different radio stations who strived to create the best programme schedules and commercial rates for their advertisers. But, is this competition causing a deterioration in standard and quality in the production of radio commercials? Are important elements like imagination and creativity being sacrificed to make good to the obtaining of as many commercials as possible? What is the Broadcasting Authority's position in the monitoring of Radio Advertising? What is the part played by advertising agencies in Radio Advertising? I shall attempt to find answers for these and other questions in this dissertation. Chapter 1 examines the meaning of advertising as a means of communication: this is seen on the individual, interpersonal and mass level of communication. Then, an introduction to radio advertising is given. The chapter's final part gives an insight into the origin of radio, the beginning of radio advertising abroad and also a general outlook of the history of radio broadcasting in Malta. Chapter 2 deals with two major aspects. On one hand, a comprehensive study of literature on radio advertising is laid out throughout which the following points are seen: Types of radio stations and program formats; When to use radio as a advertising medium; Types of commercials; Terminology and concepts used in radio; Audience measurements and trends. On the other hand, after every section, a review of the local situation is then given. ¸£ÀûÔÚÏßÃâ·Ñ has been obtained from an interview done with the advertising/station manager of every radio station. The radio stations included in this study are Radio Super 1, Radio Malta 1 & 2, Radio One Live, Radio 101, Island Sound Radio, Bar Radio, RTK and Smash Radio. Radio stations left out were Radio Rona, s community radio covering Naxxar, still on test transmissions, and the proposed UniRadio and Radio Calypso. The final part of Chapter 2 investigates the advertising agencies' part in radio advertising. A mail-shot was sent to fourteen top advertising agencies. Following the theoretical expositions of the first two chapters, the scope of Chapter 3 is to analyse a number of randomly selected radio commercials aired on different radio stations. This is done in the light of literature reviews on 'How to create effective radio commercials', 'Ways to capture and hold attention for radio commercials' and 'Ways to evaluate effective radio commercials'. The radio commercials chosen cannot be taken as representative of the full range of radio advertisements in Malta. Finally, in Chapter 4, I put forward my concluding comments and observations, together with the limitations and recommendations of the study. Description: B.COMMS.(HONS) Fri, 01 Jan 1993 00:00:00 GMT /library/oar/handle/123456789/104110 1993-01-01T00:00:00Z The media and the election campaign in Malta : a change in three decades /library/oar/handle/123456789/100529 Title: The media and the election campaign in Malta : a change in three decades Abstract: The election campaign of 2013 presented a number of challenges. The Nationalist Party on one hand defended its past history while the Labour Party presented the image of a new beginning. Both parties relied on traditional media to spread the message. However, in different ways both parties resorted to social media for reaching out to their publics. Because of its history, the Nationalist Party is attached to the 80s while the Labour Party was determined not to let history be a significant part of the campaign. The first part of the study will discuss the role played by the Nationalist Party, one of the main protagonists in this turbulent period, to re-define and re-establish the notion of freedom of expression within the local legal framework. In all probability, this period offers the most turbulent era in the history of the Nationalist Party and what can be seen as a breakthrough in the local development of our understanding of freedom of expression. In subsequent years these events established themselves as a recurring election theme. But not in the 2013 election campaign! This was a different message to a different public. [...] Description: DIP.JOURNALISM Tue, 01 Jan 2013 00:00:00 GMT /library/oar/handle/123456789/100529 2013-01-01T00:00:00Z Children's perception of expectations for the future /library/oar/handle/123456789/100220 Title: Children's perception of expectations for the future Abstract: "The task of preparing citizens/or the future can best be addressed by structuring the school itself in such a way that it becomes a living laboratory of democratic citizenship". This was stated recently by Josephine Vassallo, Education Officer for Democracy and Values Education in an interview on democracy in schools carried in The Times of June 18, 2004. The challenge that schools are facing is to help children learn such things as working cooperatively, respecting the opinions of others, taking responsibility for roles and duties, thinking critically, resolving conflict, keeping themselves well informed and participating at all levels. A survey I conducted recently was precisely aimed at studying children's perceptions for the future within the context of the relationship between education and the social world. Decisions are not taken in isolation. As Crouteau & Hoynes contend social structure inextricably links the private lives of college students for instance to the public world of economics Gobs), politics (public universities, government loans) and culture (the value of learning). Individualized decisions make sense only in the larger public context of society. Emile Durkheim rightly argues that the school - model of the social system - is a society in miniature. Individuals learn to cooperate with those who are neither their kin nor their friends. Consequently the school serves a function that cannot be provided by the family or peer group. The objectives of this study are intended to contribute to the best possible fonnation of persons as world citizens. The study was conducted in 4 Year 6 classes in 2 state schools in two different localities. Students - including 35 boys and 29 girls aged 10 - 11 years - were asked to fill in a questionnaire in Maltese focusing on the following aspects: • Area of interest for future studies • Work including social and economic aspect • Freetime • Peace/Happiness • Traditions/culture • Local, national and global awareness • Values with an accent on human values • Relationship with Jesus. [...] Description: DIP.JOURNALISM Thu, 01 Jan 2004 00:00:00 GMT /library/oar/handle/123456789/100220 2004-01-01T00:00:00Z