/library/oar/handle/123456789/7230 Tue, 04 Nov 2025 20:53:08 GMT 2025-11-04T20:53:08Z /library/oar/handle/123456789/10665 Title: Cultural tourism in Malta : market analysis and opportunities with particular reference to the locality of Dingli Abstract: The author strongly believes that cultural tourism is the new niche market that can help Malta into diverting its market from a sun and se market to a cultural one. Although the Malta Tourism Authority was set-up specifically to strategically plan and eventually develop such market diversification, little has been done to continue to develop this niche market through the years. For this study, Dingli, a rural locality situated in the northern western part of the island where traditional agricultural methods are still practiced, has been targeted. The author chose this particular locality because she believes that similar localities have the potential to attract cultural tourists and most importantly give the authorities and the locals alike the chance to develop sustainable practices. The author wanted to focus also on the local communities' level of involvement and on long-term development in such locality. So, the author gathered information in the form of surveys and interviews to see if a locality like Dingli has the potential to develop into a cultural tourism locality and how the authorities plan to achieve this goal. Description: B.A.(HONS)TOURISM Sun, 01 Jan 2012 00:00:00 GMT /library/oar/handle/123456789/10665 2012-01-01T00:00:00Z /library/oar/handle/123456789/10664 Title: Classical music and opera as a new target segment for Malta's tourism industry Abstract: This research deals with the art of classical music and the tourism industry of the Maltese Islands. The study gives feedback to both the music industry and the cultural tourism segment in Malta by understanding what potential classical-music events and festivals have for the tourism industry of the Maltese Islands to exploit. The research methodology adopted in this dissertation is through a qualitative method. A group of Maltese professionals and people who are dealing with this market as their profession were interviewed. The findings from this research provide evidence that Malta has existing resources and untapped potential that can offer classical music as a tourism product. On the other hand, for this niche market to flourish, a lot of improvement needs to be done in resources such as technological advancements, better promotion and marketing, specialised tour operators and professionalism in artistic procedures. The main conclusions drawn from this study are that if Malta understands its limitation and work its available resources effectively, its tourism industry would be more dynamic by expanding its image as a 'sun and sea' destination to include an image as a cultural destination. This study recommends that Malta to makes a plan requiring the social, financial and legal authorities to collaborate and plan a prospective path for this niche market to grow. Description: B.A.(HONS)TOURISM Sun, 01 Jan 2012 00:00:00 GMT /library/oar/handle/123456789/10664 2012-01-01T00:00:00Z /library/oar/handle/123456789/10663 Title: Exploiting the tourism potential of Russian visitors to Malta Abstract: The Russian outbound tourism market represents an enormous economic and business opportunity for many countries; Malta being just one of these. This study is set out to point out those obstacles that might hinder Russian visitors from coming to Malta. In order to increase the flow of Russian tourists, the study is orientated towards Russian visitors, culture, trends, push and pull factors. To seek whether or not Malta has the potential to attract a higher market share of this market qualitative analysis was adopted. From the three units of measurements analysed; accessibility, bureaucratic procedures and services provided were found to be the key determinants. However, the data analyses outcome unraveled other underlying issues. These issues also resulted as being correlated to the three aforementioned determinants. All this suggests that much of the data revolved around Brand Malta which, in turn, somehow is being distorted. It seems that Malta is struggling amongst fierce competition and political systems that render the track more winding than it seems. Consequently, all this entails a perseverant attitude of Maltese tourism stakeholders that aim at realistic target segments of the Russian tourism market. Description: B.A.(HONS)TOURISM Sun, 01 Jan 2012 00:00:00 GMT /library/oar/handle/123456789/10663 2012-01-01T00:00:00Z /library/oar/handle/123456789/10662 Title: Enhancing the tourist experience through innovation : a case study on events Abstract: Events can be used as a measure to enhance the experience a tourist gets when visiting Malta. This study sets out to find how innovation can be used by organisers to enhance the tourist experience through the use of events. Consequently, three questions have been put forward: (i) identifying the key elements make events being organised in Malta successful in attracting an international audience; (ii) how local events such as village feasts, local council village festivals and similar events can successfully attract an international market and finally (iii) to show how events can be used to enhance Malta's tourism product offer through innovation. During the study to help facilitate in answering the other questions, issues such as marketing events, funding, impacts of events and the strengths and weaknesses of Malta as a destination have also been tackled. These emerging issues were tackled using a series of interviews with five key individuals involved in organising popular events in Malta. The participants identified various innovative techniques namely; promoting Malta as a destination through events, promoting Malta as a destination with a lot of diversity, promoting Malta's unique selling points and using its size as an advantage. Nonetheless, it was observed that they do not perceive this to be innovation as such as their perception of innovation is still something new and original. The positive impacts of events resulted to be a good exposure for Malta abroad and of great benefit for the respective localities and the economy. The negative impacts are viewed as minimal and more awareness should be raised on them in order to improve the overall impact of such events. Smaller local events were found to be an important contributor to the overall tourist experience as the tourist seeks something traditional and authentic while in Malta. Description: B.A.(HONS)TOURISM Sun, 01 Jan 2012 00:00:00 GMT /library/oar/handle/123456789/10662 2012-01-01T00:00:00Z