| Issue Date | Title | Author(s) |
| 2012 | The 2011 divorce referendum in Malta : an analysis of billboard effectiveness | Deguara, Stephen |
| 2012 | Service quality in the Maltese motor insurance industry | Cassar, Blane |
| 2012 | The willingness to use mobile payments : the Maltese scenario | Caruana, Ruth |
| 2012 | The marketing of small and medium sized enterprises | Camilleri, Owen Lee |
| 2012 | The McDonald's experience : insights from the Maltese market | Xuereb, Klara |
| 2012 | Ethical advertising for children : a local perspective | Xuereb, Christian (2012) |
| 2012 | Price vs. product brand image : which is the most influential in the buying behaviour of Maltese students? | Trapani, Mark |
| 2012 | Customer retention in the first-person shooter industry : insights from the Maltese market | Reiff, Christian Matthias |
| 2012 | Evaluation the role of marketing in Maltese banks through the McKinsey 7-S Framework | Cachia, Jake |
| 2012 | "Can you spot the brands?" : the effect of product placement on the recall and recognition of the local audience | Pandolfino, Kristina |
| 2012 | Product packaging : a manufacturer's perspective within the local market | Bugeja, Keith (2012) |
| 2012 | A comparative corporate image analysis of the local insurance industry | Naudi Montaldo, Paula |
| 2012 | The impact of age and gender on consumer behaviour towards online shopping in the fashion industry : an analysis of Maltese online buyers | Muscat, Chantelle |
| 2012 | Visial product placement : insights from Maltese viewers | Mercieca, Elaine |
| 2012 | How effectively do local marketing managers use web advertising? | Mangion, Bettina |
| 2012 | The influence of social media on the perception of local live artists | Grech, Luke |
| 2012 | Proposing a marketing strategy aimed at making public transport a more attractive travelling proposition for University students | Grech, James Ahren |
| 2012 | The impact of direct marketing on customer relationship management | Grech, Carmen (2012) |
| 2012 | An analysis of marketing communication strategy used in promoting Gozo as a distinct destination from Malta | Gatt, Michael (2012) |
| 2012 | An exploratory, multi-method approach into the effectiveness of music in advertising | Gambin, Alexandra Antoinette |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 22
