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/library/oar/handle/123456789/103165| Title: | ·¡±ô±ð³¾±ð²Ô³Ù²¹°ù²â,³æ20;³¾²â³æ20;»å±ð²¹°ù³æ20;°Â²¹³Ù²õ´Ç²Ô³æ20;:³æ20;³Ù³ó±ðÌý³Ü²õ±ð³æ20;´Ç´ÚÌý²¹°ù³Ù¾±´Ú¾±³¦¾±²¹±ô³æ20;¾±²Ô³Ù±ð±ô±ô¾±²µ±ð²Ô³¦±ð³æ20;¾±²ÔÌý³¾²¹°ù°ì±ð³Ù¾±²Ô²µ³æ20;°ù±ð²õ±ð²¹°ù³¦³ó³æ20;:³æ20;²¹²Ô³æ20;²¹²ú²õ³Ù°ù²¹³¦³Ù |
| Authors: | Pitt, Christine Eriksson, Theresa Dabirian, Amir Vella, Joseph M. |
| Keywords: | Artificial intelligence Marketing research Digital computer simulation |
| Issue Date: | 2018 |
| Publisher: | Springer |
| Citation: | Pitt, C., Eriksson, T., Dabirian, A., & Vella, J. M. (2018, May). Elementary, my dear Watson : the use of artificial intelligence in marketing research: an abstract. In N. Krey, & P. Rossi (Eds.), Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces, Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 325-325). Cham: Springer. |
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| URI: | https://www.um.edu.mt/library/oar/handle/123456789/103165 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
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