Boxxla : an investigation in developing mood-oriented UX/UI design for a custom event application

Abstract

Mood is a dynamic and ever-changing concept, representing our temporary state of mind. It's commonly known that each individual associates mood in their own unique way. In this project, I aim to use this understanding by creating a personalised experience for consumers. Specifically, I developed a prototype smartphone application, which is based on local events, into categories of mood-oriented design that are implemented through the understanding and meaning of colours. By doing so, I will branch out the concept of personalisation within user experience, offering users a more individualised and engaging experience. To gain a better understanding of the target audience and identify gaps in the events market, both quantitative and qualitative research were conducted. Therefore, this approach allowed me to explore the extent to which the concept of mood is relevant in the fields of UX/UI as well as the field of application design. The data collected was essential in perfecting the approach and ensuring that the final product meets the needs and preferences of the users. Analysing the results obtained within my research, proved that mood orientated design within events was considered a valuable application within the target audience and participants outcome the user interface and user experience as appealing and functional. The use of colours reflecting the mood was also encouraged and enhanced the mood-oriented experience. This provided a unique approach towards personalisation and events within an application which is beneficial to the consumer to obtain the best experience while locating events. Findings have reinforced the importance of catering to users' emotional states in event planning and design, and highlight the potential for future improvements in this area.