Product design attributes and consumer preferences in the local furniture market

Abstract

Purpose: This study explores the evolving world of purchasing furniture and provides insightful information on the preferences of both first-time and second-time customers, particularly those looking for living room furniture. The central concern stems from how their decisions mirror their self-images and whether aesthetics or functionality take precedence in their decision-making processes. This study aims to give organisations a better knowledge of their customers by carefully examining the furniture industry and consumer preferences. Methodology: This study melds a quantitative approach with a subjective ontological method to investigate the product design preferences of first- and second-time furniture buyers. A quantitative survey was administered locally to collect primary data, which encompassed scales to judge aesthetics, functionality, and the social component of furniture choices. The study, which used non-probability sampling, enlisted 114 respondents from a local furniture showroom via a QR code for easy access. The study takes into account any biases inherent in the showroom setting. This investigation is underpinned by three separate hypotheses that focus on the links between product design attributes and furniture purchasing decisions. Findings: The study employed reliability tests, which demonstrated robust dependability in evaluating the aesthetics, functionality, and social aspects of living room furnishings. Through hypothesis testing, it was discovered that both first-time and second-time purchasers value aesthetics and functionality. Despite the salience of the findings, limitations are acknowledged, such as the study's small sample size. Future Recommendations: This study concludes by suggesting avenues for further study. Due to the research unveiling strong connection between aesthetics and functionality in consumer preferences, the findings could help furniture retailers obtain a more thorough understanding of their consumers' wants and needs. This, in turn, can assist businesses in tailoring their product offerings to better suit consumer preferences.