Exploring the impact of inreach initiatives on team building and staff motivation : a University of Malta Library case study on the perception of internal marketing with library staff

Abstract

This research examines the impact of the Library Social Events Team (LSET) and its inreach activities on the attitudes and perceptions of staff at the University of Malta Library (UML). It evaluates the influence of LSET initiatives on job satisfaction, work ethic, and overall job experience. Using a mixed-methods approach, data was collected through a Likert scale survey with quantitative and qualitative questions. The analysis involved descriptive and inferential statistics, as well as thematic analysis. Results indicate that inreach activities significantly enhance job satisfaction, morale, and a sense of community among staff. Positive impacts on engagement and work ethic were reported, despite challenges like resource constraints and resistance to change. The study highlights the importance of internal engagement efforts in fostering a supportive work environment and contributes valuable insights for academic libraries seeking to implement similar programs, improving staff well-being and service delivery.