Please use this identifier to cite or link to this item:
/library/oar/handle/123456789/140473| Title: | Examining the determinants of perceived advertising value and attitudes toward fast-food native advertisements |
| Authors: | Schembri, Jamil De Battista, Ivan |
| Keywords: | Convenience foods -- Malta Food industry and trade -- Malta Advertising -- Malta Consumers -- Malta -- Attitudes Consumers' preferences -- Malta |
| Issue Date: | 2025 |
| Publisher: | Emerald Publishing Limited |
| Citation: | Schembri, J., & De Battista, I. (2025). Examining the determinants of perceived advertising value and attitudes toward fast-food native advertisements. Journal of Contemporary Marketing Science, 10.1108/JCMARS-09-2024-0035. |
| Abstract: | ±Ê³Ü°ù±è´Ç²õ±ð³æ20;–³æ20;¶Ù±ð²õ±è¾±³Ù±ð³æ20;³Ù³ó±ð³æ20;²µ°ù´Ç·É¾±²Ô²µ³æ20;±è´Ç±è³Ü±ô²¹°ù¾±³Ù²â³æ20;´Ç´Ú³æ20;²Ô²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ³æ20;²¹³¾´Ç²Ô²µ³æ20;´Ç°ù²µ²¹²Ô¾±³ú²¹³Ù¾±´Ç²Ô²õ³æ20;²¹²Ô»å³æ20;³¾²¹°ù°ì±ð³Ù±ð°ù²õ,³æ20;³Ù³ó±ð°ù±ð³æ0¶Ù;³æ0´¡;°ù±ð³¾²¹¾±²Ô²õ³æ20;±ô¾±³¾¾±³Ù±ð»å³æ20;°ù±ð²õ±ð²¹°ù³¦³ó³æ20;´Ç²Ô³æ20;³Ù³ó±ð³æ20;´Ú²¹³¦³Ù´Ç°ù²õ³æ20;¾±²Ô´Ú±ô³Ü±ð²Ô³¦¾±²Ô²µ³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù²õ’³æ20;±è±ð°ù³¦±ð¾±±¹±ð»å³æ20;±¹²¹±ô³Ü±ð³æ20;´Ç´Ú³æ20;²Ô²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ,³æ0¶Ù;³æ0´¡;±è²¹°ù³Ù¾±³¦³Ü±ô²¹°ù±ô²â³æ20;¾±²Ô³æ20;³Ù³ó±ð³æ20;´Ú²¹²õ³Ù-´Ú´Ç´Ç»å³æ20;¾±²Ô»å³Ü²õ³Ù°ù²â.³æ20;°ä´Ç²Ô²õ±ð±ç³Ü±ð²Ô³Ù±ô²â,³æ20;³Ù³ó¾±²õ³æ20;²õ³Ù³Ü»å²â³æ20;²¹¾±³¾²õ³æ20;³Ù´Ç³æ20;¾±»å±ð²Ô³Ù¾±´Ú²â³æ20;³Ù³ó±ð³æ20;´Ú²¹³¦³Ù´Ç°ù²õ³æ20;¾±²Ô´Ú±ô³Ü±ð²Ô³¦¾±²Ô²µ³æ20;³Ù³ó±ð³æ0¶Ù;³æ0´¡;±è±ð°ù³¦±ð¾±±¹±ð»å³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ³æ20;±¹²¹±ô³Ü±ð³æ20;´Ç´Ú³æ20;´Ú²¹²õ³Ù-´Ú´Ç´Ç»å³æ20;²Ô²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ³æ20;²¹²Ô»å³æ20;±ð³æ±è±ô´Ç°ù±ð³æ20;³Ù³ó±ð³æ20;°ù±ð±ô²¹³Ù¾±´Ç²Ô²õ³ó¾±±è³æ20;²ú±ð³Ù·É±ð±ð²Ô³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ³æ0¶Ù;³æ0´¡;±¹²¹±ô³Ü±ð³æ20;²¹²Ô»å³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù³æ20;²¹³Ù³Ù¾±³Ù³Ü»å±ð²õ. ¶Ù±ð²õ¾±²µ²Ô³æ2¹ó;³¾±ð³Ù³ó´Ç»å´Ç±ô´Ç²µ²â³æ2¹ó;²¹±è±è°ù´Ç²¹³¦³ó³æ20;–³æ20;°Õ´Ç³æ20;²¹»å»å°ù±ð²õ²õ³æ20;³Ù³ó±ð³æ20;¾±»å±ð²Ô³Ù¾±´Ú¾±±ð»å³æ20;°ù±ð²õ±ð²¹°ù³¦³ó³æ20;²µ²¹±è,³æ20;²¹³æ20;³¦±ô´Ç²õ±ð»å-±ð²Ô»å±ð»å³æ20;±ç³Ü±ð²õ³Ù¾±´Ç²Ô²Ô²¹¾±°ù±ð³æ20;·É²¹²õ³æ0¶Ù;³æ0´¡;±ð³¾±è±ô´Ç²â±ð»å³æ20;²¹²Ô»å³æ20;²¹»å³¾¾±²Ô¾±²õ³Ù±ð°ù±ð»å³æ20;²¹³¦°ù´Ç²õ²õ³æ20;²õ´Ç³¦¾±²¹±ô³æ20;²Ô±ð³Ù·É´Ç°ù°ì¾±²Ô²µ³æ20;²õ¾±³Ù±ð²õ,³æ20;²¹²Ô»å³æ20;³Ù³ó±ð³æ20;°ù±ð²õ³Ü±ô³Ù²õ³æ20;·É±ð°ù±ð³æ20;²¹²Ô²¹±ô²â³ú±ð»å³æ20;³Ü²õ¾±²Ô²µ³æ20;³§±Ê³§³§³æ20;²¹²Ô»å³æ0¶Ù;³æ0´¡;³§³¾²¹°ù³Ù±Ê³¢³§. ¹ó¾±²Ô»å¾±²Ô²µ²õ³æ20;–³æ20;°Õ³ó¾±²õ³æ20;²õ³Ù³Ü»å²â³æ20;°ù±ð±¹±ð²¹±ô±ð»å³æ20;³Ù³ó²¹³Ù³æ20;¾±²Ô´Ú´Ç°ù³¾²¹³Ù¾±±¹±ð,³æ20;±ð²Ô³Ù±ð°ù³Ù²¹¾±²Ô¾±²Ô²µ,³æ20;±è±ð°ù²õ´Ç²Ô²¹±ô¾±³ú±ð»å,³æ20;¾±²Ô³Ù±ð°ù²¹³¦³Ù¾±±¹±ð,³æ20;³¦°ù±ð»å¾±²ú±ô±ð³æ20;²¹²Ô»å³æ20;²Ô´Ç²Ô¾±°ù°ù¾±³Ù²¹³Ù¾±²Ô²µ³æ0¶Ù;³æ0´¡;´Ú²¹²õ³Ù-´Ú´Ç´Ç»å³æ20;²Ô²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ³æ20;±è´Ç²õ¾±³Ù¾±±¹±ð±ô²â³æ20;¾±³¾±è²¹³¦³Ù³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù²õ’³æ20;±è±ð°ù³¦±ð¾±±¹±ð»å³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ³æ20;±¹²¹±ô³Ü±ð.³æ20;´¡»å»å¾±³Ù¾±´Ç²Ô²¹±ô±ô²â,³æ0¶Ù;³æ0´¡;³ó¾±²µ³ó±ð°ù³æ20;±ô±ð±¹±ð±ô²õ³æ20;´Ç´Ú³æ20;±¹²¹±ô³Ü±ð³æ20;²µ±ð²Ô±ð°ù²¹³Ù±ð»å³æ20;²ú²â³æ20;³Ù³ó±ð²õ±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ³æ20;°ù±ð²õ³Ü±ô³Ù³æ20;¾±²Ô³æ20;²¹³æ20;³¾´Ç°ù±ð³æ20;±è´Ç²õ¾±³Ù¾±±¹±ð³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù³æ20;²¹³Ù³Ù¾±³Ù³Ü»å±ð³æ20;³Ù´Ç·É²¹°ù»å³æ20;³Ù³ó±ð³¾. °¿°ù¾±²µ¾±²Ô²¹±ô¾±³Ù²â³æ2¹ó;±¹²¹±ô³Ü±ð³æ20;–³æ20;µþ²â³æ20;²¹»å»å°ù±ð²õ²õ¾±²Ô²µ³æ20;³Ù³ó±ð³æ20;³¦³Ü°ù°ù±ð²Ô³Ù³æ20;°ù±ð²õ±ð²¹°ù³¦³ó³æ20;²µ²¹±è,³æ20;³Ù³ó¾±²õ³æ20;²õ³Ù³Ü»å²â³æ20;±è°ù´Ç±¹¾±»å±ð²õ³æ20;²Ô±ð·É³æ20;³Ù³ó±ð´Ç°ù±ð³Ù¾±³¦²¹±ô³æ20;¾±²Ô²õ¾±²µ³ó³Ù²õ³æ20;¾±²Ô³Ù´Ç³æ20;³Ù³ó±ð³æ0¶Ù;³æ0´¡;±ô¾±³Ù±ð°ù²¹³Ù³Ü°ù±ð³æ20;´Ç²Ô³æ20;²Ô²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ,³æ20;²¹²õ³æ20;²Ô´Ç³æ20;±è°ù±ð±¹¾±´Ç³Ü²õ³æ20;²õ³Ù³Ü»å¾±±ð²õ³æ20;³ó²¹±¹±ð³æ20;³¦´Ç±ô±ô±ð³¦³Ù¾±±¹±ð±ô²â³æ20;³Ù±ð²õ³Ù±ð»å³æ20;³Ù³ó±ð²õ±ð³æ20;²õ¾±³æ³æ20;´Ú²¹³¦³Ù´Ç°ù²õ³æ20;·É¾±³Ù³ó¾±²Ô³æ20;³Ù³ó±ð³æ0¶Ù;³æ0´¡;³¦´Ç²Ô³Ù±ð³æ³Ù³æ20;´Ç´Ú³æ20;²Ô²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ³æ20;¾±²Ô³æ20;³Ù³ó±ð³æ20;´Ú²¹²õ³Ù-´Ú´Ç´Ç»å³æ20;¾±²Ô»å³Ü²õ³Ù°ù²â. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/140473 |
| Appears in Collections: | Scholarly Works - FacEMAMar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Examining the determinants of perceived advertising value and attitudes toward fast food native advertisements 2025.pdf | 1.53 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.
