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Title: Craving value : factors shaping perceived advertising value and attitudes towards fast-food native advertisements
Other Titles: Proceedings of Academy of Marketing 2025 annual conference and doctoral colloquium : saints and scholars
Authors: Schembri, Jamil
De Battista, Ivan
Keywords: Convenience foods -- Malta
Food industry and trade -- Malta
Advertising -- Malta
Consumers' preferences -- Malta
Consumers -- Malta -- Attitudes
Issue Date: 2025
Publisher: Academy of Marketing
Citation: Schembri, J., & De Battista, I. (2025). Craving value: Factors shaping perceived advertising value and attitudes towards fast-food native advertisements. In D. Alton, S. Tanner, & M. McCarthy (Eds.), Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars, University College Cork (pp. 118-119). Academy of Marketing.
Abstract: ±·²¹³Ù¾±±¹±ð&#³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ,&#³æ20;²¹&#³æ20;°ù±ð±ô²¹³Ù¾±±¹±ð±ô²â&#³æ20;²Ô±ð·É&#³æ20;´Ú´Ç°ù³¾&#³æ20;´Ç´Ú&#³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ,&#³æ20;³ó²¹±¹±ð&#³æ20;²µ²¹¾±²Ô±ð»å&#³æ20;²õ¾±²µ²Ô¾±´Ú¾±³¦²¹²Ô³Ù&#³æ20;¾±²Ô³Ù±ð°ù±ð²õ³Ù&#³æ20;´Ú&#³æ20;°ù´Ç³¾&#³æ20;´Ç°ù²µ²¹²Ô¾±²õ²¹³Ù¾±´Ç²Ô²õ&#³æ0¶Ù;&#³æ0´¡;²¹²Ô»å&#³æ20;³¾²¹°ù°ì±ð³Ù¾±²Ô²µ&#³æ20;±è°ù²¹³¦³Ù¾±³Ù¾±´Ç²Ô±ð°ù²õ&#³æ20;»å³Ü±ð&#³æ20;³Ù´Ç&#³æ20;³Ù³ó±ð¾±°ù&#³æ20;²¹²ú¾±±ô¾±³Ù²â&#³æ20;³Ù´Ç&#³æ20;²õ±ð²¹³¾±ô±ð²õ²õ±ô²â&#³æ20;²ú±ô±ð²Ô»å&#³æ20;·É¾±³Ù³ó&#³æ20;³Ù³ó±ð&#³æ20;²Ô´Ç²Ô-±è²¹¾±»å&#³æ20;³¦´Ç²Ô³Ù±ð²Ô³Ù&#³æ20;´Ç´Ú&#³æ20;³¾±ð»å¾±²¹&#³æ20;±è±ô²¹³Ù´Ú´Ç°ù³¾²õ,&#³æ0¶Ù;&#³æ0´¡;±è´Ç³Ù±ð²Ô³Ù¾±²¹±ô±ô²â&#³æ20;°ù±ð»å³Ü³¦¾±²Ô²µ&#³æ20;¾±²Ô³Ù±ð°ù´Ú±ð°ù±ð²Ô³¦±ð&#³æ20;²¹²Ô»å&#³æ20;»å¾±²õ°ù³Ü±è³Ù¾±´Ç²Ô.&#³æ20;²Ñ´Ç³Ù¾±±¹²¹³Ù±ð»å&#³æ20;²ú²â&#³æ20;³Ù³ó¾±²õ&#³æ20;°ù²¹±è¾±»å&#³æ20;²µ°ù´Ç·É³Ù³ó,&#³æ20;³Ù³ó¾±²õ&#³æ20;±è²¹±è±ð°ù&#³æ20;±ð³æ±è±ô´Ç°ù±ð²õ&#³æ20;³Ù³ó±ð&#³æ20;´Ú²¹³¦³Ù´Ç°ù²õ&#³æ20;¾±²Ô´Ú±ô³Ü±ð²Ô³¦¾±²Ô²µ&#³æ20;³Ù³ó±ð&#³æ20;±è±ð°ù³¦±ð¾±±¹±ð»å&#³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ&#³æ20;±¹²¹±ô³Ü±ð&#³æ20;´Ç´Ú&#³æ20;´Ú²¹²õ³Ù-´Ú´Ç´Ç»å&#³æ20;²Ô²¹³Ù¾±±¹±ð&#³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ&#³æ20;²¹²Ô»å&#³æ20;±ð³æ²¹³¾¾±²Ô±ð²õ&#³æ20;³ó´Ç·É&#³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ&#³æ20;±¹²¹±ô³Ü±ð&#³æ0¶Ù;&#³æ0´¡;¾±³¾±è²¹³¦³Ù²õ&#³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù²õ’&#³æ20;²¹³Ù³Ù¾±³Ù³Ü»å±ð²õ.
URI: https://www.um.edu.mt/library/oar/handle/123456789/140646
ISBN: 9781919647319
Appears in Collections:Scholarly Works - FacEMAMar



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