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/library/oar/handle/123456789/140646| Title: | Craving value : factors shaping perceived advertising value and attitudes towards fast-food native advertisements |
| Other Titles: | Proceedings of Academy of Marketing 2025 annual conference and doctoral colloquium : saints and scholars |
| Authors: | Schembri, Jamil De Battista, Ivan |
| Keywords: | Convenience foods -- Malta Food industry and trade -- Malta Advertising -- Malta Consumers' preferences -- Malta Consumers -- Malta -- Attitudes |
| Issue Date: | 2025 |
| Publisher: | Academy of Marketing |
| Citation: | Schembri, J., & De Battista, I. (2025). Craving value: Factors shaping perceived advertising value and attitudes towards fast-food native advertisements. In D. Alton, S. Tanner, & M. McCarthy (Eds.), Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars, University College Cork (pp. 118-119). Academy of Marketing. |
| Abstract: | ±·²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ,³æ20;²¹³æ20;°ù±ð±ô²¹³Ù¾±±¹±ð±ô²â³æ20;²Ô±ð·É³æ20;´Ú´Ç°ù³¾³æ20;´Ç´Ú³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ,³æ20;³ó²¹±¹±ð³æ20;²µ²¹¾±²Ô±ð»å³æ20;²õ¾±²µ²Ô¾±´Ú¾±³¦²¹²Ô³Ù³æ20;¾±²Ô³Ù±ð°ù±ð²õ³Ù³æ20;´Ú³æ20;°ù´Ç³¾³æ20;´Ç°ù²µ²¹²Ô¾±²õ²¹³Ù¾±´Ç²Ô²õ³æ0¶Ù;³æ0´¡;²¹²Ô»å³æ20;³¾²¹°ù°ì±ð³Ù¾±²Ô²µ³æ20;±è°ù²¹³¦³Ù¾±³Ù¾±´Ç²Ô±ð°ù²õ³æ20;»å³Ü±ð³æ20;³Ù´Ç³æ20;³Ù³ó±ð¾±°ù³æ20;²¹²ú¾±±ô¾±³Ù²â³æ20;³Ù´Ç³æ20;²õ±ð²¹³¾±ô±ð²õ²õ±ô²â³æ20;²ú±ô±ð²Ô»å³æ20;·É¾±³Ù³ó³æ20;³Ù³ó±ð³æ20;²Ô´Ç²Ô-±è²¹¾±»å³æ20;³¦´Ç²Ô³Ù±ð²Ô³Ù³æ20;´Ç´Ú³æ20;³¾±ð»å¾±²¹³æ20;±è±ô²¹³Ù´Ú´Ç°ù³¾²õ,³æ0¶Ù;³æ0´¡;±è´Ç³Ù±ð²Ô³Ù¾±²¹±ô±ô²â³æ20;°ù±ð»å³Ü³¦¾±²Ô²µ³æ20;¾±²Ô³Ù±ð°ù´Ú±ð°ù±ð²Ô³¦±ð³æ20;²¹²Ô»å³æ20;»å¾±²õ°ù³Ü±è³Ù¾±´Ç²Ô.³æ20;²Ñ´Ç³Ù¾±±¹²¹³Ù±ð»å³æ20;²ú²â³æ20;³Ù³ó¾±²õ³æ20;°ù²¹±è¾±»å³æ20;²µ°ù´Ç·É³Ù³ó,³æ20;³Ù³ó¾±²õ³æ20;±è²¹±è±ð°ù³æ20;±ð³æ±è±ô´Ç°ù±ð²õ³æ20;³Ù³ó±ð³æ20;´Ú²¹³¦³Ù´Ç°ù²õ³æ20;¾±²Ô´Ú±ô³Ü±ð²Ô³¦¾±²Ô²µ³æ20;³Ù³ó±ð³æ20;±è±ð°ù³¦±ð¾±±¹±ð»å³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ³æ20;±¹²¹±ô³Ü±ð³æ20;´Ç´Ú³æ20;´Ú²¹²õ³Ù-´Ú´Ç´Ç»å³æ20;²Ô²¹³Ù¾±±¹±ð³æ20;²¹»å±¹±ð°ù³Ù¾±²õ±ð³¾±ð²Ô³Ù²õ³æ20;²¹²Ô»å³æ20;±ð³æ²¹³¾¾±²Ô±ð²õ³æ20;³ó´Ç·É³æ20;²¹»å±¹±ð°ù³Ù¾±²õ¾±²Ô²µ³æ20;±¹²¹±ô³Ü±ð³æ0¶Ù;³æ0´¡;¾±³¾±è²¹³¦³Ù²õ³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù²õ’³æ20;²¹³Ù³Ù¾±³Ù³Ü»å±ð²õ. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/140646 |
| ISBN: | 9781919647319 |
| Appears in Collections: | Scholarly Works - FacEMAMar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Craving value factors shaping perceived advertising value and attitudes towards fast food native advertisements 2025.pdf | 70.09 kB | Adobe PDF | View/Open |
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