The analysis of cultural heritage assets as a potential for local development : study of the academic environment

Abstract

Purpose: The subiect of the paper is to determine the views of academic community in their attitude to cultural heritage and to reflect the results to chosen economic theories in order to enrich the development policy within EU regions. Design/Methodology/Approach: The authors designed the following focus study to determine the views of academic community on economic theories reflected in their attitude to cultural heritage. Findings: The proposed methodology let us to find out the need of redefining the role of cultural heritage assets in the sustainable development of regions. Practical Implications: The new approach to the regional cultural policy has been proposed. The findings have been used to construct the regional policy directives within 2027 perspective. Originality/Value: According to the authors, innovative character of needs identyfied based on cultural heritage may become a significant factor in stimulating the development of regional and supra-regional economies and should be discussed further.