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Title: Creating a health and safety billboard campaign
Authors: Spiteri, Oriana (2005)
Keywords: Billboards -- Malta
Drunk driving -- Prevention
Advertising
Issue Date: 2005
Citation: ³§±è¾±³Ù±ð°ù¾±,&#³æ20;°¿.&#³æ20;(2005).&#³æ20;°ä°ù±ð²¹³Ù¾±²Ô²µ&#³æ20;²¹&#³æ20;³ó±ð²¹±ô³Ù³ó&#³æ20;²¹²Ô»å&#³æ20;²õ²¹´Ú±ð³Ù²â&#³æ20;²ú¾±±ô±ô²ú´Ç²¹°ù»å&#³æ20;³¦²¹³¾±è²¹¾±²µ²Ô&#³æ20;(µþ²¹³¦³ó±ð±ô´Ç°ù’s&#³æ20;»å¾±²õ²õ±ð°ù³Ù²¹³Ù¾±´Ç²Ô).
Abstract: The purpose of this dissertation is to produce a Health and Safety campaign aimed at youths to discourage them against drunk driving and speeding. After carrying out research about the important factors in the design and the production of a campaign, a number of posters have been created with the intention of their being put up on billboards in prominent roads around Malta. The research findings are used in the creation process and a production diary is also presented.
Description: B.COMMS.(HONS)
URI: https://www.um.edu.mt/library/oar/handle/123456789/79557
Appears in Collections:Dissertations - FacMKS - 1988-2012
Dissertations - FacMKSMC - 1992-2014

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