National DMOs and Web 2.0

Abstract

This chapter reviews the related literature in order to identify and analyze the different levels of technology supported knowledge management(KM) practices adopted by firms. The chapter also demonstrates how Web 2.0 advances transform KM to a new phase by migrating KM from a technology-centric to a people-centric approach by supporting conversational and collaborative KM processes. The chapter also provides and discusses empirical data investigating the type of Web 2.0 usage of Greek tourism firms for supporting their KM processes. The findings provide useful information about the adoption stage of KM 2.0 from Greek tourism firms as well as several practical implications to tourism professionals for enhancing their Web 2.0 enabled KM. The findings and practical implications of the chapter help researchers to consider the possibilities of the source of data, avoid pitfalls, and encourage refinements and extensions of the research related methods.