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/library/oar/handle/123456789/93518| Title: | Experiencing a European Capital of Culture brand : a longitudinal case study of Valletta 2018 |
| Authors: | Said, Emanuel Restuccia, Mariachiara Borg, Sarah |
| Keywords: | European Capitals of Culture (Initiative) Branding (Marketing) -- Malta Communication -- Malta Valletta 2018 European Capital of Culture Valletta 2018 Foundation |
| Issue Date: | 2019 |
| Publisher: | AIMAC |
| Citation: | ³§²¹¾±»å,³æ20;·¡.,³æ20;¸é±ð²õ³Ù³Ü³¦³¦¾±²¹,³æ20;²Ñ.,³æ20;&²¹³¾±è;³æ20;µþ´Ç°ù²µ,³æ20;³§.³æ20;(2019).³æ20;³æ20;·¡³æ±è±ð°ù¾±±ð²Ô³¦¾±²Ô²µ³æ20;²¹³æ20;·¡³Ü°ù´Ç±è±ð²¹²Ô³æ20;°ä²¹±è¾±³Ù²¹±ô³æ20;´Ç´Ú³æ20;°ä³Ü±ô³Ù³Ü°ù±ð³æ20;²ú°ù²¹²Ô»å³æ20;:³æ20;³æ20;²¹³æ20;±ô´Ç²Ô²µ¾±³Ù³Ü»å¾±²Ô²¹±ô³æ20;³¦²¹²õ±ð³æ20;²õ³Ù³Ü»å²â³æ20;´Ç´Ú³æ20;³Õ²¹±ô±ô±ð³Ù³Ù²¹³æ20;2018.³æ20;15³Ù³ó³æ20;±õ²Ô³Ù±ð°ù²Ô²¹³Ù¾±´Ç²Ô²¹±ô³æ20;°ä´Ç²Ô´Ú±ð°ù±ð²Ô³¦±ð³æ20;´Ç²Ô³æ20;´¡°ù³Ù²õ³æ20;²¹²Ô»å³æ20;°ä³Ü±ô³Ù³Ü°ù²¹±ô³æ20;²Ñ²¹²Ô²¹²µ±ð³¾±ð²Ô³Ù³æ20;(´¡±õ²Ñ´¡°ä³æ20;2019)³æ20;°ä²¹â€™³æ20;¹ó´Ç²õ³¦²¹°ù¾±,³æ20;³Õ±ð²Ô¾±³¦±ð. |
| Abstract: | µþ²â³æ20;³¦´Ç³¾²ú¾±²Ô¾±²Ô²µ³æ20;³¦¾±³Ù²â³æ20;²ú°ù²¹²Ô»å¾±²Ô²µ³æ20;²¹²Ô»å³æ20;³¦³Ü±ô³Ù³Ü°ù²¹±ô³æ20;²ú°ù²¹²Ô»å¾±²Ô²µ,³æ20;³Ù³ó¾±²õ³æ20;±è²¹±è±ð°ù³æ20;±ð³æ±è±ô´Ç°ù±ð²õ³æ20;³ó´Ç·É³æ20;²¹³Ü»å¾±±ð²Ô³¦±ð²õ³æ20;±ð²Ô²µ²¹²µ±ð³æ20;·É¾±³Ù³ó³æ20;²¹³æ20;·¡³Ü°ù´Ç±è±ð²¹²Ô³æ20;°ä²¹±è¾±³Ù²¹±ô³æ20;´Ç´Ú³æ20;°ä³Ü±ô³Ù³Ü°ù±ð³æ20;(·¡°ä´Ç°ä)³æ20;²¹²õ³æ20;²¹³æ20;²ú°ù²¹²Ô»å³æ20;³Ù³ó°ù´Ç³Ü²µ³ó³æ20;²¹³æ20;±¹²¹°ù¾±±ð³Ù²â³æ20;´Ç´Ú³æ20;»å¾±°ù±ð³¦³Ù³æ20;²¹²Ô»å³æ20;¾±²Ô»å¾±°ù±ð³¦³Ù³æ20;±ð²Ô³¦´Ç³Ü²Ô³Ù±ð°ù²õ.³æ20;µþ²â³æ20;´Ú´Ç³¦³Ü²õ²õ¾±²Ô²µ³æ20;´Ç²Ô³æ20;³Õ²¹±ô±ô±ð³Ù³Ù²¹³æ20;20181,³æ20;²¹³Ü»å¾±±ð²Ô³¦±ð²õ’³æ20;±ð³æ±è±ð°ù¾±±ð²Ô³¦±ð³æ20;´Ç´Ú³æ20;³Ù³ó±ð³æ20;·¡°ä´Ç°ä³æ20;²ú°ù²¹²Ô»å³æ20;¾±²õ³æ20;³¾±ð²¹²õ³Ü°ù±ð»å³æ20;²ú´Ç³Ù³ó³æ20;²ú±ð´Ú´Ç°ù±ð³æ20;²¹²Ô»å³æ20;»å³Ü°ù¾±²Ô²µ³æ20;³Ù³ó±ð³æ20;³¦¾±³Ù²â³æ20;³ó´Ç²õ³Ù²õ³æ20;¾±³Ù.³æ20;µþ²¹²õ±ð»å³æ20;´Ç²Ô³æ20;²¹³æ20;±è°ù´ÇÂá±ð³¦³Ù³æ20;²õ±è´Ç²Ô²õ´Ç°ù±ð»å³æ20;²ú²â³æ20;³Ù³ó±ð³æ20;³Õ²¹±ô±ô±ð³Ù³Ù²¹³æ20;2018³æ20;¹ó´Ç³Ü²Ô»å²¹³Ù¾±´Ç²Ô³æ20;²¹²Ô»å³æ20;¾±²Ô³æ20;³¦´Ç±ô±ô²¹²ú´Ç°ù²¹³Ù¾±´Ç²Ô³æ20;·É¾±³Ù³ó³æ20;³Ù³ó±ð³æ20;²Ñ²¹±ô³Ù±ð²õ±ð³æ20;²¹±è±è³æ20;»å±ð±¹±ð±ô´Ç±è±ð°ù³æ20;´³³Ü²õ³Ù³æ20;³§´Ç³¾±ð³æ20;°ä´Ç»å¾±²Ô²µ³æ20;³¢³Ù»å,³æ20;³Ù³ó¾±²õ³æ20;±è²¹±è±ð°ù³æ20;±è°ù±ð²õ±ð²Ô³Ù²õ³æ20;³Ù³ó±ð³æ20;´Ú¾±²Ô»å¾±²Ô²µ²õ³æ20;´Ú°ù´Ç³¾³æ20;²¹³æ20;±ô´Ç²Ô²µ¾±³Ù³Ü»å¾±²Ô²¹±ô³æ20;²¹²Ô»å³æ20;³¾³Ü±ô³Ù¾±-³¾±ð³Ù³ó´Ç»å³æ20;³¦²¹²õ±ð³æ20;²õ³Ù³Ü»å²â. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/93518 |
| Appears in Collections: | Scholarly Works - FacEMAMar |
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| Experiencing_a_european_capital_of_culture_brand.pdf Restricted Access | 517.24 kB | Adobe PDF | View/Open Request a copy |
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