The Department of Marketing at the University of Malta, in collaboration with MCCAA, APS Bank and Radisson Blu Resort, is organising a Research Seminar that will address the topic 'Automated Service Interactions: Have we Engaged our Customers?'.
The seminar will take place on Friday 1 November 2019 at 08:45 at Antoine de Paule Hall at San Anton Palace.
Prof. Linda Hollebeek will be addressing the event, through her keynote speech titled 'Rise of the Machines? Customer Engagement in Automated Service Interactions'. Prof. Hollebeek is Senior Associate Professor at Montpellier Business School, and Full Professor (Adj.) at Tallinn University of Technology. Her research centers on technology and customer engagement and her work has been published in some of the top academic Marketing journals.
The seminar will also include a selection of dissertation presentations by past M.Sc. students within the Department of Marketing.
The seminar is free of charge; however, we encourage interested attendees to , as seating is limited.
