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Event: Marketing, Branding and AI in an Ever-changing World: The Impact on Consumer Behaviour
Date: Wednesday 26 April 2023
Time: 10:30 - 15:00
Location: Malta Business Registry, Zejtun

"Marketing, Branding and AI in an Ever-changing World: The Impact on Consumer Behaviour” is an upcoming research seminar this is organised by the Department of Marketing at the University of Malta. The event will take place on Wednesday 26 April 2023 at the Malta Business Registry in Zejtun.

The event may be of interest to marketing academics, students and marketing professionals.

The research seminar will showcase the latest research from the Department of Marketing staff as well as a selection of dissertation presentations by past MSc students. We are also pleased to announce that Prof. Marco Mazzù from Luiss University in Rome will be joining this event and will be giving a presentation on "Marketing Made in Italy".

The seminar is free of charge however attendees need to preregister , as seating is limited. A light lunch and refreshments will be provided, kindly let us know through the registration form if you have any specific dietary requirements.

Agenda

10:30 – Student Registration

10:45 – Event Opening

10:55 – When chatbots fail: Exploring customer responsibility attributions of service failures (Dr Daniela Castillo from the University of Malta)

11:30 – Presentations from Industry Alumni

12:00 – Future Study Opportunities - MSc Strategic Management and Marketing + MSc Strategic Management and Digital Marketing

12:30 – Lunch

13:30 – Marketing Made in Italy: coolness, sustainability and impact on consumer behavior (Prof. Marco Mazzù from Luiss University, Rome)

14:30 – Future Study Opportunities - MSc Marketing double degree programme (Ms Rui Jiang from Luiss University, Rome)

15:00 – Closing remarks 

We look forward to seeing you at the event.