from left to right: Dr Marie Avellino, Director of the ITTC, Kylie Grech, Michaela Maria Chircop, Xanthe Marie Briffa, Christabel Buhagiar, Alessia Camilleri, Maria Cassar, Dr Dane Munro (ITTC), initiator of the event.
On Friday 1 July 2022 at the Palace Hotel in Sliema, the Institute for Tourism, Travel and Culture (ITTC) launched its first event in the series of ‘Providing an Interface Between Academia and the Tourism Industry: ITTC University Students and Graduates Research Showcase’.
On Friday 1 July 2022 at the Palace Hotel in Sliema, the Institute for Tourism, Travel and Culture (ITTC) launched its first event in the series of ‘Providing an Interface Between Academia and the Tourism Industry: ITTC University Students and Graduates Research Showcase’.
This initiative was developed by Dr Dane Munro and supported by the director of the ITTC, Dr Marie Avellino. The main idea behind this initiative is that the students’ work and ideas need to be synthesized and presented to the tourism stakeholders in order to serve both tourism and academia. As a follow up, the research conclusions and recommendations will be presented to the stakeholders in the form of industry reports and publications.
This event could not have taken place without the support of the stakeholders themselves. Mr Damon Camilleri Allen of TouchPointPrecison was crucial in organizing this event and roping in sponsors.
Six third-year BA (Hons.) students presented the conclusions of their dissertations to a diverse public of tourism industry stakeholders. After each presentation, lively discussions followed between the students and the stakeholders. This also answered positively the question if the programme of studies at the ITTC and the research outcomes are resonating the reality of the local tourism stakeholders. Due to the positive response of the stakeholders and participants, the next edition of this event will be held in November 2022.
The topics included
• push & pull factors regarding local five-star hotels
• how to engage with band clubs to give them a place in tourism
• a proposal for a new mobile application for the Malta International Airport
• the state of gastronomy in Maltese tourism
• the role of Generation Z in tourism regeneration
• new suggestions how to incorporate the Maltese iconic buses in cultural heritage tourism.
