Prof. Mark Anthony Camilleri has recently edited the second edition of 'Tourism Planning and Destination Marketing' for Emerald Publishing, an established international publisher of academic journals and books.
This peer-reviewed publication adds value to the previous edition. Like its predecessor, it also provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism. It presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe.
This book features case studies from real-life businesses as well as a thorough review of the relevant academic literature focused on this field of study. It describes different tourism marketing strategies related to cultural tourism, events tourism, food tourism, religious tourism as well as spa and wellness tourism, among other segments. At the same time, it comprises discursive contributions that elaborate about critical matters that can impact the travel and tourism industries, including: consumer behaviour; the planning, organisation and implementation of responsible tourism practices in different contexts; crisis management; the marketing environment issues that can affect the long term sustainability of destinations, like supply, demand and seasonality factors; as well as the utilisation of smart tourism technologies and digital marketing channels, among other topics.
This authoritative book will be launched through on Tuesday 16 January 2024. It is also available via .
