Julian Zarb, a Visiting Senior Lecturer and Researcher at the Institute for Tourism, Travel and Culture (ITTC), was in Barcelona on 4 December, 2019 to moderate a Workshop titled "Tourism - Generating Jobs for Youth in the MENA region."
Mr. Zarb gave the introductory presentation at the plenary, focusing on the integrated approach to tourism planning and the application of the Tourism Planning Triangle. He also stressed the importance of creating careers not jobs for tourism.
The audience included Tourism Entrepreneurs from the Middle East and North Africa and they were particularly interested in training and management programmes.
