The session brought students together to explore the pivotal role of AI in shaping modern marketing strategies. Through interactive discussions and live demonstrations, participants witnessed how AI-powered marketing mix systems are revolutionising decision-making, campaign optimisation, and personalised solutions—AI tools that are rapidly becoming essential in the digital marketing industry.
Senior Visiting Lecturer , who led the initiative, said, “This initiative underscores the University of Malta's commitment to offering real-world insights and hands-on exposure to technological innovations. By engaging with AI-driven systems, students not only gained valuable knowledge on creating impactful, data-driven strategies but also explored the fusion of entrepreneurship and technology to solve real-world challenges.”
Head of Department, , from the Department of Marketing at the , added, “The Marketing Department continues to push boundaries by creating transformative learning experiences that go beyond traditional approaches. By fostering collaboration with industry leaders and embracing cutting-edge innovations, we empower students to shape the future of commerce. These initiatives not only ignite creativity but equip students with the skills and insights needed to thrive in a rapidly evolving digital landscape."
In an exciting event, students from the University of Malta's Department of Marketing had the opportunity to engage with cutting-edge AI technologies in marketing, thanks to a guest lecture by Steffan Engstöm, CEO of Fieldstream AI.
