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Browsing by Author Castillo, Daniela

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Issue DateTitleAuthor(s)
2025-06AI and creativity in students : a double-edged tool?Castillo, Daniela; Recuero-Virto, Nuria
2020An analysis of the impact of augmented reality marketing (ARM) on Maltese millennials in the context of online shoppingVassallo, Leanne Marie; Castillo, Daniela; Marmara, Vincent Anthony
2022Customer perspectives on the process of co-creation with chatbotsCastillo, Daniela; Canhoto, Ana; Said, Emanuel
2019Customer value co-creation and co-destruction through interactions with AI technologies : a proposed research frameworkCastillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel
2021The dark side of AI-powered service interactions : exploring the process of co-destruction from the customer perspectiveCastillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel
2019°Õ³ó±ð&#³æ20;±ð´Ú´Ú±ð³¦³Ù&#³æ20;´Ç´Ú&#³æ20;²¹³Ü³Ù´Ç³¾²¹³Ù±ð»å&#³æ20;²õ±ð°ù±¹¾±³¦±ð&#³æ20;¾±²Ô³Ù±ð°ù²¹³¦³Ù¾±´Ç²Ô²õ&#³æ20;´Ç²Ô&#³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù&#³æ20;±¹²¹±ô³Ü±ð&#³æ20;–&#³æ20;²¹&#³æ20;°ù±ð±¹¾±±ð·É&#³æ20;²¹²Ô»å&#³æ20;°ù±ð²õ±ð²¹°ù³¦³ó&#³æ20;²¹²µ±ð²Ô»å²¹Castillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel
2025Exploring consumer acceptance of advanced services for domestic appliancesBeltagui, Ahmad; Canhoto, Ana Isabel; Castillo, Daniela; Behbehani, Ramin; Schnieder, Maren; Kumar, Niraj
2024-11Exploring the impact of augmented reality technology on customer engagement and behaviour : implications for the tourism industryVassallo, Leanne Marie; Castillo, Daniela
2021¹ó´Ç°ù³¦±ð»å&#³æ20;³¦³ó²¹³Ù²ú´Ç³Ù&#³æ20;¾±²Ô³Ù±ð°ù²¹³¦³Ù¾±´Ç²Ô²õ&#³æ20;–&#³æ20;¾±²Ô±¹±ð²õ³Ù¾±²µ²¹³Ù¾±²Ô²µ&#³æ20;³Ù³ó±ð&#³æ20;°ù´Ç±ô±ð&#³æ20;´Ç´Ú&#³æ20;³¦³Ü²õ³Ù´Ç³¾±ð°ù&#³æ20;±ð³æ±è±ð³¦³Ù²¹³Ù¾±´Ç²Ô²õ&#³æ20;¾±²Ô&#³æ20;²¹²õ²õ¾±²µ²Ô¾±²Ô²µ&#³æ20;²¹³Ù³Ù°ù¾±²ú³Ü³Ù¾±´Ç²Ô²õ&#³æ20;´Ú´Ç°ù&#³æ20;³¦³ó²¹³Ù²ú´Ç³Ù&#³æ20;´Ú²¹¾±±ô³Ü°ù±ðCastillo, Daniela; Canhoto, Ana; Said, Emanuel
2025From expectations to satisfaction : a comparative study of customer interactions with AI chatbots vs human agents in e-commerce settingsDecelis, Kylie; Castillo, Daniela
2024-06The impact of AI chatbots on consumer behaviour outcomes : exploring the concept of brand personalitySamhan, Jolene; Castillo, Daniela
2025The impact of human-AI collaboration on the content creation process in marketing firmsAbdilla, Nicole; Castillo, Daniela
2018The impact of web personalisation on consumer attitudes and behaviours : a systematic literature reviewCastillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel
2023Investigating the impact of customer service chatbots on the customer journeyMicallef, Annika; Castillo, Daniela
2009National destination marketing organisations and Web 2.0.Hamill, Jim; Stevenson, Alan; Castillo, Daniela
2012National DMOs and Web 2.0Hamill, Jim; Stevenson, Alan; Castillo, Daniela
2025Quantifying customer engagement : a biometric and visual analysis of responses to generated digital advertsTheuma, Maja; Castillo, Daniela; Porter, Chris
2020Service failures in co-created, AI-powered service encounters : exploring customer attribution of responsibilityCastillo, Daniela; Canhoto, Ana; Said, Emanuel
2024Unveiling customer expectations of chatbot interactions : a systematic literature reviewCastillo, Daniela; Farrugia, Lawrence
2025Unveiling customer expectations of chatbot interactions : a systematic literature review and research agendaCastillo, Daniela; Farrugia, Lawrence
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