Event: The Future of Marketing: Society, Machines, and Post-AI Perspectives
Date: Wednesday 24 April 2024
Time: 08:30 - 13:00
Venue: Malta Business Registry, Żejtun
This seminar is of interest to marketing academics, students, and professionals. It will feature the latest research from the staff, along with presentations of dissertations by former MSc students. We are delighted to announce that Prof. Deniz Lefkeli from Luiss University in Rome will be joining us and delivering a keynote speech titled "Consumer Privacy in the Digital Age."
Attendance is free of charge, but is required due to limited seating. A light lunch and refreshments will be provided. Please indicate any specific dietary requirements when registering .
Agenda
08:30 - Registration
09:15 - Welcome –
09:20 - Opening Address – Mr Theodoros Papadopoulos (Chief Digital Officer, Bank of Valletta)
09:30 - Panel Discussion - Forward Thinking: Industry Perspectives on Marketing’s Future - Industry Speakers
10:15 - Exploring the Dynamics of Marketing Automation - Ms Emma Brincat
The Impact of AI Service Agents on Consumer Behaviour Outcomes - Ms Jolene Samhan
10:45 - Coffee Break
11:15 - Opening Keynote - Consumer Privacy in the Digital Age - Prof. Deniz Lefkeli
12:00 - Nudging Behaviour Change through Gamification – An Experiment in the Context of Physical Activity -
12:30 - Study Opportunities - MSc Strategic Management and Marketing & MSc Strategic Management and Digital Marketing - Prof. Franco Curmi
12:45 - Study Opportunities - MSc Marketing Double Degree Programme - Prof. Deniz Lefkeli
13.00 - Closing remarks
13:10 - Lunch
We look forward to seeing you at the event.
