The Office for Human Resources Management & Development, in collaboration with the Marketing, Communications & Alumni Office, will be offering a training session for Facebook editors working within .
Trainer: - Deputy Director
Target Audience: Facebook editors working within academic entities.
Duration of session: 3.5 hours
Delivery method: Classroom-based
Dates: Thursday 22 September or Friday 23 September
Time: 09:30 - 12:00
Session overview
In the past few months the pages of the have undergone major restructuring. This took place following months of research and advice from social media experts. Multiple pages were merged while others have changed their branding to reflect a more user generated content (UGC) approach.
This wouldn’t have been possible without the support of the majority of the pages’ editors who have responded immediately to our suggestions and adopted the proposed recommendations in a timely manner. Unsurprisingly, this restructuring exercise has significantly improved the engagement on the pages of academic entities. The process that we have initiated a few months ago is constantly being fine-tuned in tandem to changes implemented by . We look forward to sharing more information and knowledge with you. Consequently, we are reaching out to all F/I/C/S Facebook page editors to offer our support.
Are you a Facebook page editor at a F/I/C/S? Do you want to improve engagement on your Facebook page? We are here to help you with increasing your followship and enhancing your online presence.
Why you should consider attending for this course:
- You will get feedback on your previous posts and learn how to create effective posts.
- You can ask questions and discuss ideas with the course instructors and colleagues.
- Learn the social media marketing strategies, including what social media posts are right for your page and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook page and enabling you to reach specific audiences.
- Understand UM’s social media strategy and learn more information about future plans.
We strongly advise that each F/I/C/S register one of its Facebook page editors for this course. Your participation is key.
This upcoming course is for Faculty, Institute, Centre and Schools page editors only. Attendees are expected to be active users of the respective pages and have read the guidelines which are available online.
